3D holographic ads coming to ATMs

Prosperity Investments, under its Joyful ATM brand, has entered into an agreement with Provision Interactive Technologies Inc. to integrate that company's 3D holographic display and coupon redemption platform into Joyful ATMs.

The implementation is expected to increase in-store engagement and purchases at the point of sale, according to a press release.

More than 48,000 Joyful ATM units are slated for deployment in the U.S. and 68 other countries over the next 72 months. These units will be located at banks, retailers, convenience stores, gas stations and government buildings, the release said.

The ATMs will project 3D holographic advertising messages to attract customers to the unit, where they can obtain coupons for immediate use in-store.

"Today, Provision’s patented 3D holographic technology is deployed in hundreds of retail locations across the country, providing added value to consumers and new revenue streams for merchants," said Harold Jahn, director of Prosperity Investments LLC. "The company has an exceptional management team and technical staff in place to meet our ATM deployment schedule, and we look forward to bringing this unique offering to our retail partners and their customers."

An initial 2,000 Joyful ATM units outfitted with Provision 3D advertising technology will be deployed throughout the U.S. in the first half of 2018.

A recent Provision study found that its network yielded a 17.4 percent average coupon redemption rate (with a maximum rate of 44 percent), far exceeding the published national average coupon redemption rate of 1 percent to 2 percent.