This paper examines the extent to which, and why, places project either similar or different
images in their tourism marketing. Specific consideration is given to the similarities and …

This paper examines the extent to which, and why, places project either similar or different
images in their tourism marketing. Specific consideration is given to the similarities and …

Studies on industrial heritage and industrial tourism development at the city level in China are
limited. Through a web content analysis of the industrial components in cities’ images and …

Many industrial cities found themselves in a difficult situation in the course of the 1970s and
1980s. The decline of the industrial sector with all its consequences not only caused …

Efforts of creating and communicating positive images constitute a considerable part of
contemporary regional development strategies. The use of different marketing practices has …

Development plan with aim promotion of a city as attracting place is the principal planning
policy which for are interested all those involved in development of the place that is promoting. …

Research suggests that the images residents hold about their community influence the political
support for tourism. Yet, few researchers have investigated the image that local residents …

This chapter begins with a mini academic literature review on city tourism marketing, branding
and product development. It is devoted to best processes and practices in city destination …

Owing to the intangibility and inseparability between the moment of production and the
moment of consumption of tourism services, destination image is considered a key factor that …

The aim was to explore the tourist destination image measurement method, and have an
empirical study on Xi'an City. With combination of non-structural and structured approach to …