|
Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands
|
| List Price: | $35.00 |
| Price: | $23.10 & eligible for FREE Super Saver Shipping on orders over $25. Details |
Availability: Usually ships in 24 hours
Ships from and sold by Amazon.com
37 new or used available from $13.13
Average customer review:
"('Identity Crisis!')..."delivers exactly what the title promises." - Graphic Design USA (gdusa.com)
"...now that we've gotten a chance to pour through ('Identity Crisis!'), we give it our UnBeige seal of approval. If you're the type who loves a mix of famous logo redesigns...as well as great coverage of whole identity creations and overhauls, you'll love Jeff's book." - UnBeige/mediabistro.com
"This book is a wonderful source of inspiration...a must have for any designer interested or currently working in the field of identity design." - Jake Van Ness, DesignerToday.com
"What a great book! If you're a graphic designer, and love logo/identity design, then you'll indeed enjoy this book." - DesignDump.com
Product Description
*Showcases recent identity work for as variety of industries
*Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities
Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.
Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.
Product Details
- Amazon Sales Rank: #152766 in Books
- Published on: 2007-10-27
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 224 pages
Editorial Reviews
About the Author
Jeff Fisher has been designing logos, creating corporate identity systems and branding organizations, businesses and products for nearly 30 years. His work has been featured in HOW, Print, Graphic Design:usa and other international design publications. More than 75 books on the design of logos, the business of graphic design, and small-business marketing have presented his work as industry examples.
Customer Reviews
very disappointed
i never leave reviews for books i buy - but i had to for this one - i was so excited to get this & read it - the publisher being a well known source in the design community - "HOW" (company name) - so i thought it would be like all their other stuff - phenom - & the author has incredible credentials - but the selections he chose to review are just awful - he has horrible taste - a waste of money if i must be honest - i read about half of it so far & it is sitting in a pile for when i extremely bored - if i even finish it at all - i wish i could get my money back
Identity Design Must-Read
This book is not only an impeccable resource for brand redesigns, but also a helpful tool for knowing exactly what to do when designing an identity for the first time. Shifting the focus from merely a showcase of the tangibles that were produced from the various campaigns, this title emphasizes the market research and overall branding strategy for the rebranding of the businesses. From considering public image and perception, to company structure, to company history, Identity Crisis! covers the full range of thought processes involved with identity design and rollout. A must-read for any identity designer, Identity Crisis! is a highly approachable title that appropriately covers the vastly important and, unfortunately, oft-ignored mental aspects and processes of logo and identity design.
Great Design Resource
This is a great resource book for those designers who like to see how other designers think. (And how many renditions it takes to get to the end product.) Love the before and after examples. Sample work is shown large. Explanations are informative and interesting. Overall, a well-designed, designer resource.
