NYTimes.com Announces ``Urbanite'' a New E-Mail about Culture and Style in New York City

NEW YORK--(BUSINESS WIRE)--NYTimes.com announced today the November 3 launch of Urbanite, a free daily e-mail offering the latest information on what to do, see, eat, drink and buy in New York City – from art exhibits and shopping – to dining out and nightlife. Urbanite will be sent to subscribers Monday through Friday by 8:15 a.m., in time to get a jump on planning the day. Subscribers may register for the newsletter at www.nytimes.com/urbanite.

Melena Ryzik, a Brooklyn journalist who has covered culture and style in the city since 2001, will write Urbanite, infusing the newsletter with her distinctive voice and editorial viewpoint. Ariel Kaminer, editor of Arts & Leisure, will oversee the issue. Urbanite will bring The Times’s rich mix of consumer journalism to the foreground, highlighting critics’ picks, notable products and hip venues identified by hundreds of New York-based journalists at The Times and NYTimes.com. The e-mail also will call attention to Times blogs, podcasts and multimedia that can help readers experience life in the city to the fullest.

“Urbanite is a new tool for New Yorkers who want to make the most of the city,” said Vivian Schiller, senior vice president, general manager, NYTimes.com. “The newsletter will deliver a daily fix on what to do and what to see, where to eat and where to shop with the depth and acuity that readers have come to depend on from The Times’s cultural coverage.”

“We are thrilled to add Urbanite to The Times’s offerings online,” said Alyse Myers, senior vice president and chief marketing officer, The New York Times Media Group. “This innovative e-mail newsletter is a great new opportunity for advertisers to reach a targeted audience each morning.”

Ms. Ryzik chronicled the New York social scene as a freelance writer before joining The Times on October 20th. She was previously on staff at The Times in 2001 writing for Metro and Investigative News. She was a contributing writer on “Portraits of Grief” and, later, covered the red carpet beat for the Boldface Names column.

She has reported on the latest nightlife trends for the Style section and profiled cultural mavens for Arts & Leisure. Her work has also appeared in New York Magazine, the Daily News, Salon.com and Time Out New York, and on her own site.

The Friday edition of the newsletter, Urbanite Weekend, replaces the New York Style weekly e-mail from NYTimes.com. Subscribers to New York Style may opt in to receive Urbanite daily; otherwise they will automatically receive Urbanite Weekend on Fridays. The Times will promote Urbanite with banner ads online.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

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