CONTENTS:
-Section I Overview
Chapter 1: Health Behavior in the Context of the “New” Public Health
Chapter 2: How Theory Informs Health Promotion and Public Health Practice
Chapter 3: The PRECEDE–PROCEED Planning Model
-Section II Conceptual and Theoretical Perspectives for Public Health Research and Practice
Chapter 4: Value–Expectancy Theories
Chapter 5: Models Based on Perceived Threat and Fear Appeals
Chapter 6: Stage Models for Health Promotion
Chapter 7: Social Cognitive Theory Applied to Health Behavior
Chapter 8: Health Communication: Theory, Social Marketing, and Tailoring
Chapter 9: Ecological and Structural Approaches to Improving Public Health
Chapter 10: Social Network Theory
Chapter 11: Diffusion of Innovations Theory
-Section III Application to Public Health Research and Practice
Chapter 12: Translating Research to Practice: Putting “What Works” to Work
Chapter 13: Learning to Combine Theories: An Introduction to Intervention Mapping
Chapter 14: Measurement and Design Related to Theoretically Based Health Promotion Research and Practice
Chapter 15: Evaluating Theory-Based Public Health Programs: Linking Principles to Practice