Understory

The Understory team has just returned from the "Superbowl" of Food expos, Natural Products Expo West 2024. Our launch event was a success, featuring inspiring talks from The Executive Director Jaclyn Bowen from the Clean Label Project, our CEO Matts Johansen, and our own Christine Strømhylden Lunder. A huge thanks to our community of partners and clients for making the event memorable! Some insights from the expo include: 🌿 Transparency: Today's informed consumers prioritize sustainability and seek transparent product information. 🍏 Functional Foods: There's a growing demand for products offering additional health benefits. 🌊 Hydration: The beverage sector thrives with an emphasis on electrolyte-rich options. 🚺 Women's Health: A clear trend towards products specifically designed for women's health. 🔍 Clean Labels: A call for simplicity and quality in ingredients is louder than ever. Our collected insights in detail: 🌿 Transparency at the forefront: In a world where consumers prioritize sustainability, brands are elevating their efforts to authenticate their eco-friendly claims. The necessity for certifications that mirror true mission-driven values is more pronounced than ever. 🍏 The rise of functional foods: The market is witnessing an uptick in the variety of blends and functional ingredients across different formats, catering to consumers' growing appetite for products that offer added benefits, both physical and cognitive. 🌊 Hydration and beverages reign supreme: The thirst for functional beverages, especially those focused on hydration and electrolyte replenishment, continues to surge. The array of unique, light, and refreshing options available is impressive. 🚺 Empowering women's health and longevity: There's a discernible trend towards emphasizing women's health and longevity among brands, with a focus on the synergistic effects of ingredients like calcium, protein, and magnesium to deliver specific benefits for women. 🔍 The era of clean labels: Transparency and clean labels have moved from a nice-to-have to a must-have. Brands are now more than ever relying on trusted certifications, audits, and compliance with dietary guidelines to transparently share their goals, advancements, and ingredients, responding to consumer demands for high-quality, impactful ingredients It's always a pleasure to reconnect with our valued customers and engage in meaningful exchanges at Expo West. At Understory, fostering partnerships that drive sustainable innovation forward is a source of great pride for us. Together, we're enhancing the industry! Hume Dudley-Owen Cynthia Marmolejo Garcia

🌟Understory Earns Clean Label Certification!   We're pleased to announce that Understory has been recognized as Norway's first ingredient brand to achieve the Clean Label Certification. This certification is a testament to our commitment to transparency, quality, and environmental care. As consumers show a growing preference for clean and responsibly produced products, this certification symbolizes our promise to deliver products that meet these expectations.   Joining us at Expo West 2024, we're honored to have Jaclyn Bowen from the Clean Label Project alongside us. She will talk about the importance of food and consumer safety, through rigorous data, science, and unwavering transparency, during our launch event.   Learn more about what our clean label journey means for you at https://lnkd.in/df5_f5FQ. For more information about our launch event, click here: https://lnkd.in/ddrSnB8X

Discover the future of protein at Understory’s launch event!🤍   Dive into the future of sustainable nutrition at Understory’s exclusive launch event. Experience the unique opportunity to taste our protein ingredient, engage in thought-provoking discussions with industry leaders, and discover how the Clean Label Project's certifications are setting new standards in quality and safety, aligning with the latest conscious consumer trends. Join us to see how these developments are shaping the future of the food industry and consumer choices.🌊   Looking forward to seeing you there! Christine Strømhylden Lunder Matts Johansen Jaclyn Bowen

🌊 Big waves at Understory! We're thrilled to announce the launch of our brand-new website! Dive into a sea of information about our unique ingredient, the cutting-edge science that supports it, its application potential, and what market opportunities it presents. Our website also shows our commitment to innovation and sustainability, highlighting the steps we're taking to make way for sustainable protein solutions. 🌐   Dive into our world at understoryprotein.com and discover the future of sustainable protein. 🚀

Uncover the Future of Protein at the Sports & Active Nutrition Summit USA✨ Meet us as the Sports & Active Nutrition Summit USA, where we're thrilled to share insights about our innovative, single-source, complete, and sustainable protein ingredient with you! Perfect for forward-thinking brands and formulators eager to deliver high quality nutrition to consumers who care deeply about their health and the planet.🌎 Why you shouldn’t miss out: 🌟 Engage with us and hear about how Understory has spent years researching and developing a protein ingredient that is complete with all essential amino acids and rich in naturally occurring minerals. 🔍 Discover our sustainable process of upcycling biomass from a single-source and transforming it into a premium protein. 🤝 Meet and mingle with our understory enthusiasts shaking up the industry. Ready to explore? Check out Sports & Active Nutrition Summit USA and secure your spot to connect, learn, and grow. 🚀 #SportsAndActiveNutritionUSA #UnderstoryProtein #Activenutrition Hume Dudley-Owen Christine Strømhylden Lunder

In the pursuit of innovation within the health and wellness sector, Understory provides a unique proposition for brands and contract manufacturers aiming to distinguish their offerings. Our protein ingredient signal a shift towards protein sources that are not only of the highest quality but also sustainably sourced, positioning your brand as a leader in both nutrition and environmental stewardship. 🌊 Complete protein 💪 Complete proteins are vital for the body’s well-being, offering all essential amino acids for muscle repair, recovery, and overall health. Understory exceeds these nutritional requirements with a perfect PDCAAS score of 1.0, ensuring your products are at the pinnacle of dietary efficacy. Sustainable sourcing 🌍 At Understory, we intertwine protein quality with our commitment to sustainability and ethical sourcing. This approach aligns with the escalating consumer preference for eco-friendly nutrition solutions, Elevating your brand to the forefront of responsible manufacturing. Driving innovation in product formulation 🌟 The formulation versatility of Understory’s marine protein peptides empowers your brand to innovate across a wide array of products. Our ingredients flexibility and stability enhance consumer appeal, making your offerings the preferred choice for health enthusiasts. Collaborating with understory allows your brand to redefine industry standards, offering products that are at the intersection of nutritional value, sustainability, and consumer preference. Join us in shaping the future of the health and wellness industry! #ActiveNutrition #SustainableLiving #HealthAndWellness #Understory #Protein https://lnkd.in/dmbGVWQy

Supply side west 2023! The Understory team is present at SSW and ready at booth #4673 to talk more about our novel sustainable protein!🤍 Come by our booth to learn more and get a taste test of our complete protein with naturally occurring minerals💧 It is an ingredient made for innovative protein formulators and brands who wants to offer real, authentic nutrition to health- and sustainability-conscious consumers. See you there! Hume Dudley-Owen Christine Strømhylden Lunder Jonatan Lagerstedt Krugerud

Make sure you don't miss out on the Understory webinar happening this week! 🌊🤍   The growing concern among U.S. consumers about the environmental impact of their food choices has ignited a quest for sustainable clean-label products that provide optimal nutrition. In this webinar, we will introduce you to a novel marine protein ingredient - understory. Through our rigorous scientific exploration, we have successfully developed a protein source that outperforms other protein ingredients by significantly reducing water and land usage while providing a single source of complete protein. Understory boasts exceptional nutritional and functional properties, making it a versatile solution suitable for a wide range of applications, offering a holistic protein solution for the future.   Don't wait, sign up now to discover more from Diana Lindberg our Senior Scientist, Hume Dudley-Owen our Business Development Director, and Christine Strømhylden Lunder our Venture Lead about the sustainable protein solution - Understory! 🤍 https://lnkd.in/dHU9fKu3

Understory: an ancient source as a future protein solution🌊🤍 US consumers are increasingly concerned about the environmental impact of the foods they consume and finding clean label products with the right nutritional composition is often a challenge. 👉🏼Sign up to our webinar and learn more about the sustainable protein solution – Understory. We have with our science-driven approach discovered how to significantly reduce water and land use, while maintaining the unique nutritional and functional properties of krill Superba Euphausia. This makes Understory feasible for a wide range of applications and a complete protein solution for the future. #webinar #protein

We are happy to share that we will have representatives at the first annual IFT event and expo in Chicago July 16th to 19th!🤍 This is an arena where the latest food science innovations are shared and our business developer, Hume Dudley-Owen, will bring the latest ingredient samples of our exclusive marine peptides. We look forward to sharing our passion for protein for the future and exchange knowledge with other food science innovators🌊🦐 Will we see you there? Please reach out to understory@akerbiomarine.com or directly to Hume Dudley-Owen if you want to plan a meet-up👋🏼