Professor judy franks is a true thought leader. Judy has published extensively and teaches Media at both the undergrad and graduate levels at Northwestern University Medill School. But thought leadership is also about giving back. In this interview, Judy talks about her passion for democratization of Marketing knowledge to help all businesses. And it is a reminder to practitioners and scholars to make time to share what we know. https://lnkd.in/g85yvbeW #thoughtleadership #medillIMC #executiveeducation #northwestern
Northwestern Medill IMC - Thought Leaders
Higher Education
Evanston, IL 2,575 followers
Insights and ideas from experts in Integrated Marketing Communications
About us
Northwestern University Medill School Integrated Marketing Communications is the leading IMC program focused on the art and science of marketing communications. Our faculty are experts in analytics and consumer insight, brand strategy, strategic communications and media. On this LinkedIn page, our faculty, alumni and guest speakers share their insights into the marketing communications industry and the keys to success in this field. ----- To learn more about our full-time, part-time and online master's programs in IMC, visit our website.
- Website
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https://www.medill.northwestern.edu/imc
External link for Northwestern Medill IMC - Thought Leaders
- Industry
- Higher Education
- Company size
- 51-200 employees
- Headquarters
- Evanston, IL
- Founded
- 1991
- Specialties
- Marketing, Communications, Integrated Marketing Communications, Digital Marketing, Marketing Analytics, Consumer Insight, Brand Strategy, Branding, Strategic Communications, Media, and Marketing Technology
Updates
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Watch the latest Northwestern IMC Thought Leadership video, in which Rich Long, Senior Manager, Next Gen DTC, Global Loyalty at PepsiCo, and Akash Pathak, Growth and Transformation Leader at Chameleon Collective, discuss the importance of loyalty programs in bringing us closer to the customer. They also delve into how IMC principles still guide them in being customer-centric to this day. #CustomerLoyalty #IntegratedMarketing #LoyaltyPrograms
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Congratulations to Carlos Zepeda, SVP Consumer Connections, Insights and Strategy, Moët Hennessy USA (IMC98) for being included in the Northwestern University Medill School 2024 Hall of Achievement class! Congratulations to all inductees! #IntegratedMarketingCommunications #MarketingCommunications
Medill welcomes Jonathan Eig (BSJ86), Lisa Franchetti (BSJ85), Joe Fryer (BSJ00), Kimberley Goode (BSJ87), Michael Lazerow (BSJ96, MSJ96), Jerry Tarde (BSJ78) and Carlos Zepeda (IMC98) into its Hall of Achievement Class of 2024. Read more about our inductees: http://spr.ly/6040wkyUj
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Medill alumni are thought leaders after they graduate. To support this, Northwestern University Medill School launched its continued learning program for alumni and completed its first program this past weekend. Alums from California, Chile, Belgium, Chicago met for a full day of C-level lectures, followed by immersive, CX experiences in New York City's meatpacking district. Congratulations to the attendees of “The Art and Science of Customer Experience Design” where participants learned how to become experience architects, as well as to program leaders Vijay Viswanathan, Kathryn Latour and Danielle Robinson Bell #executiveeducation #continuedlearning #northwesternuniversity #integratedmarketing #medill
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Northwestern Medill IMC - Thought Leaders reposted this
Creative and strategic leader catalyzing positive organizational change ★ Integrated marketing-communications professional who envisions and produces a multimedia and seamless brand experience ★ Expert storyteller
Thanks #medillexecutiveeducation for a great day of #CX design “in the rain”…it’s sunny today! Wonderful to refresh skills about #brandexperience, #physical #retail and #digital experiences, customer #values and #brandpromise. Thanks to Vijay Viswanathan LaTour Kathryn Danielle Robinson Bell and Northwestern University Medill School Northwestern Medill IMC - Thought Leaders for a great learning experience!
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Always great to see Northwestern University Medill School IMC Thought Leaders come together to learn from one another! #IMC #Martech #MarketingTechnology
Clinical Faculty and Academic Director at Northwestern University Medill School of Journalism, Media, and Integrated Marketing Communications
One course. One city. One week. One of a kind learning experience. That’s how I describe the in-person immersive courses we offer in the Medill IMC Professional Master’s program - and this week in NYC did not disappoint. Led by Jonathan Copulsky and David Shell, IMC Professional students are in the final stretch of an experiential deep dive into Marketing Technology that includes: 💡Executive learning space in midtown 💡Guest lectures from Carlos Zepeda, Alan Schulman, Tiffany Griffin, Dom Wong, Alexandra Solomon 💡Visits to Meatpacking District, Deloitte, Microsoft 💡Professional development with Lisa Nicole W. about executive presence and communications skills 💡Food! Chelsea Market, Joe & Sal’s Pizza, Nerai (Even the NCAA wanted in and slated our men’s basketball team’s first round game in Brooklyn on Friday 😉) So incredibly proud of the students, alumni, faculty, and staff who make these learning experiences so memorable for everyone.
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DEI is a buzzword we hear often, especially when it comes to Marketing & Communications. But why do diversity and inclusion really matter in marketing campaigns? The latest Medill IMC blog answers this question with data and real-world examples. Read the full article here: https://lnkd.in/gjuEGZHT #DEI #DiversityandInclusion #Marketing
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Northwestern Medill IMC - Thought Leaders reposted this
We had a great evening connecting with students and alumni at our Women in Marketing panel last week. Thank you to our speaker, Susan Howe (BSJ91), for sharing how to foster global collaboration and cultural awareness across organizations today.
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Northwestern Medill IMC - Thought Leaders reposted this
Happy #InternationalWomensDay from Medill! Today we celebrate the achievements of women around the world, including our students and alumni.
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