Solaiemes RCS Solution Gateway
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This pdf describes the Solaiemes approach to create RCS based services, merging telco and web capabilities, and making feasible smooth "connection" between carrier core and internet services, and enabling the mobile user to have a lot of use cases with a common enabler/feature
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Solaiemes RCS Solution Gateway
- 1. RCS Solutions Gateway for: UGC & Social Media CRM Web Tools access Advertisement
- 2. RCS, what’s that? Rich Communication Suite is a suite of rich communication services that can be launched from a capability enhanced phonebook. The awareness of the supported capabilities together with availability and other presence information will improve the user experience and will promote the usage of the rich communication services. The RCS Initiative has chosen for an approach where no new services are defined, but through efficient bundling and profiling of existing standardized services a balanced offering can be made.
- 3. RCS Components and Goal RCS Components 1. Enhanced phonebook. In the enhanced phonebook the contact information is extended with capability and presence information. 2. Enriched call. The enriched call features allow sharing information during an ongoing voice call 3. Enhanced messaging. The enhanced messaging offers conversation experience. The goal of the RCS service is to provide a common framework for a service that is interoperable among mobile operators and devices.
- 4. Solaiemes Approach RCS Solution Gateway opens RCS to internet ecosystem & enterprise… … in the same way that SMS became a huge success from the beginning: • adoption • usage • revenue
- 5. Architecture RCS Solution CARRIER IM Gateway IMS Presence VS CRM Social Mobile Ad Web tools texting access Media n Engine Smoothly merging telco and internet spaces
- 6. RCS Solution Gateway RCS Solution Gateway CARRIER CRM MSRP Streaming IMS/RCS info SIP API’s Mobile Ad CORE Engine XDM RESTful API’s Social dedicated RCS Media Clients 3rd party Internet ecosystem IMS Core, RCS servers, RCS clients DO NOT need any modification
- 7. UGC & Social Media case Provide a common user experience for multiple Social Media connectors entities enabling a multi-channel (IM, Voice, Video, File Transfer) common way to update/upload media and receive status updates for their social networks (Twitter, Facebook, Tuenti, Keteke, Linkedin, etc). Fully integrated with the phonebook, each SM becomes a phonebook entry With the presence is easy “disconnect” from receiving updates Better approach than external apps to manage multiple social networks interactions (i.e: MotoBlur), or individual social networks apps, not always portable.
- 8. The role of RCS UGC/Social Media Gateway 1. Provide a user autoprovisión system to include their favourite Social Media own accounts to be used two-way (updating/receiving status updates), each social media site becomes a phonebook entry. 2. Billing module to charge with flexible system (interaction cycle, push, customers accessed, etc, etc) 3. The RCS uses Social Media sites API’s to interconnect mobile users without needing external apps. A carriers services become a true common enabler. 4. Co-Advertisment agreement possible when including SM site advertistment in the status updates served using RCS. 5. Increasing the mobile users of Social Media.
- 9. CRM case Provide a common user experience for multiple CRM entities enabling a multi-channel (IM, Voice, Video, File Transfer) Fully integrated with the phonebook In outbound use cases “presence” prevent from intrusiveness The user learns once how to use and with every CRM (bank, telco, utility) is the same (same as SMS, once learnt you can text, vote, buy ringtones, sms- to-TV, etc)
- 10. The role of RCS CRM Gateway 1. Provide APIs to be used for third party CRM entities to communicate with their customers using RCS features (IM, voice, videoshare, push-to-view, file transfer, etc). 2. Provide statistics/analytic web based access for each third party CRM to check their usage per type of interaction 3. Billing module to charge with flexible system (interaction cycle, push, customers accessed, etc, etc) 4. Provide optional module to Carrier platforms API’s as Location, to add location to fully customized CRM interaction.
- 11. Web tools alternative access case Provide for most of web tools an alternative access based on natural texting Allow developers to just mash-up’ing API’s from its own service and the RCS Solution Gateway to increase the potential base of users Create revenue sharing models to monetize web tools (weather, translators, etc) long tail.
- 12. Web tools via RCS. Examples Google Weather (video) Google Translate (video) Google Currency (video)
- 13. Advertisement case RCS can be used for mobile marketing / advertisement. Segmented by user and also by “format type preferred” using RCS. Presence is a key feature to avoid intrusiveness, It could be linked to LBS to offer eating & entertaiment places around a “non typical” location of the user. Possible youth price plans based on discounts if accepting and interacting with ads.
- 14. The role of RCS Advertisement Gateway 1. Provide APIs to be access the adserver from advertiser. 2. Provide filters and rules engine to avoid spam or intrussivenes 3. BI module to trace advertisment interaction to mesure efectiveness. 4. Billing module with different implemented approaches (impacts, impacts- followed-by-user interaction, campaign tagged fix price). 5. Interface with coupon server to ad campaigns to possible return. 6. Mobile subscriber and Advertiser full statistics module.