Cingular Customers to Determine the Plotline of an Upcoming Episode of
One Tree Hill through Quickreach, Powered by Air2Web
LAS VEGAS, April 5 /PRNewswire/ -- Cingular Wireless, the nation's largest
carrier, today announced it is allowing viewers of the hit show on The WB, One
Tree Hill, to send SMS votes that will determine the plotline of an upcoming
episode.
The One Tree Hill wireless program runs on Cingular's Quickreach(SM), the
carrier's offering for reaching mobile consumers with wireless marketing and
entertainment initiatives. Air2Web, the leading developer of mobile messaging
and marketing applications for carriers and enterprises, created and manages
the Quickreach platform and develops applications, such as the One Tree Hill
voting campaign, for Cingular clients.
Using their mobile phones and smart devices, One Tree Hill viewers will be
able to send text message responses to network-initiated questions. Fans will
submit their text message response and wait to see the outcome on the
following week's episode. In addition to voting on an upcoming show scenario,
One Tree Hill fans can also access music downloads and graphics, as well as
engage in polls and trivia via Quickreach.
Cingular introduced Quickreach in 2003 as a way for its customers to
quickly and easily extend their reach to a mobile market. Quickreach, which
is a customized version of Air2Web's Campaign Manager Application, was
originally used for campaigns like NCAA basketball and the Charlie's Angels
Full Throttle movie premier.
"This is yet another example of Cingular's leadership in the convergence
of the mobile and entertainment worlds. We are excited to be using our
wireless technology to make television history and allowing our customers who
are fans of One Tree Hill not only connect to their favorite show but also
make it their own," said David Garver, executive director, segment marketing
and sponsorships, Cingular Wireless.
"Cingular has had tremendous success with mobile marketing and
entertainment programs, and it's exciting for Air2Web to be part of the One
Tree Hill voting endeavor," said Alfredo Narez, vice president of marketing at
Air2Web. "We enjoy finding new and interesting applications to support
Cingular's customers and to give them an interactive way to participate in
subjects that matter to them. We look forward to many more successful
wireless programs with Cingular."
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States,
serving 54.1 million customers. Cingular, a joint venture between AT&T Inc.,
formerly SBC Communications Inc., (NYSE: T), and BellSouth Corporation
(NYSE: BLS), has the largest digital voice and data network in the nation --
the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any
national wireless carrier. Cingular is a leader in third generation wireless
technology. Its 3G network is the first widely available service in the world
to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the
only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets
customers keep their unused monthly minutes. Details of the company are
available at http://www.cingular.com. Get Cingular Wireless press releases e-mailed
to you automatically. Sign up at http://cingular.mediaroom.com
About Air2Web
Air2Web is an industry leading solution provider for wireless applications
and data services including - advanced SMS and MMS messaging, alerts, mobile
marketing, and campaign management for the enterprise and carrier markets.
Headquartered in the United States with locations in India serving the Asia
Pacific market and locations in France and England serving the European
markets, Air2Web extends the reach of businesses for applications, data and
advanced messaging to individuals utilizing mobile phones and smart devices.
Clients include American Express, CDC, UPS, Cingular, CitiBank, CSX
Intermodal, and the Weather Channel. More information on Air2Web can be found
at http://www.air2web.com .
About "One Tree Hill"
"One Tree Hill" is from executive producer and show creator Mark Schwahn
("Coach Carter"), executive producers Mike Tollin, Brian Robbins, Joe Davola
("Smallville") and Greg Prange for Tollin/Robbins Productions and Warner Bros.
Television Production, a division of WB Studio Enterprises, Inc.
SOURCE Cingular Wireless
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