The Worlds Most Underrated CEOs According to Social Media Buzz
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We at M-Brain used our handy monitoring and analysis tool M-Adaptive and consulted industry experts to find out who the least talked-about, best-performing CEOs are. We have dubbed them ’The world’s most underrated CEOs’ and they are not leading little- known companies somewhere on an uncharted island. On the contrary, many of them are the heads of big corporations, leaders in their respective industries.
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The Worlds Most Underrated CEOs According to Social Media Buzz
- 1. THE WORLD’S MOST UNDERRATED CEOs It is no secret social media helps spread news fast. In recent years, young tech CEOs have become famous and infamous on the back of online stories about them. Online communities share news of high-profile IPOs and buy-outs ad nauseam, but who are the ones we are not hearing about that deserve more attention? We at M-Brain used our handy monitoring and analysis tool M-Adaptive and consulted industry experts to find out who the least talked-about, best-performing CEOs are. We have dubbed them ’The world’s most underrated CEOs’and they are not leading little- known companies somewhere on an uncharted island. On the contrary, many of them are the heads of big corporations, leaders in their respective industries. But what is stopping us (and the media) from paying attention? We list some of the standouts in our study to show that sometimes the executives the world talks about are not necessarily the ones investors love. We could not possibly look at every company in the world, so we picked a sample (from different industries) of some of the world’s top companies and tracked their leaders across social media. Here they are, in no particular order: We used M-Adaptive to determine the amount of buzz around these companies’CEOs in social media and the blogosphere from March to May 2013. We gave each one a score from 0 to 1000 based on volume. Here are the most popular CEOs: Some honorable mentions: LARRY ELLISON, ORACLE............................................................................................SCORE 987 STEVE BALLMER, MICROSOFT...................................................................................SCORE 969 TIM COOK, APPLE..........................................................................................................SCORE 959 RICHARD BRANSON, VIRGIN GROUP......................................................................SCORE 937 DICK COSTOLO, TWITTER SCORE 997 WARREN BUFFET, BERKSHIRE HATHAWAY SCORE 998 MICHAEL DELL, DELL SCORE 994 HOWARD SCHULTZ, STARBUCKS SCORE 995 STEPHEN ELOP, NOKIA SCORE 989 BERKSHIRE HATHAWAY DELL BLOOMBERG MICROSOFT APPLE GENERAL ELECTRIC FACEBOOK NOKIA KONE CARGOTEC BMW TWITTER THE COMPANIES THE MOST TALKED ABOUT CEOs RYANAIR NEWS CORPORATION VIRGIN GROUP SAP ERNST & YOUNG GOOGLE MCKINSEY & COMPANY INTEL ACCENTURE QUALCOMM ORACLE INTUIT AMAZON DROPBOX SAMSUNG SALESFORCE CITRIX ERICSSON AMERICAN EXPRESS JPMORGAN CHASE & CO. GOLDMAN SACHS KPMG STARBUCKS LINKEDIN VODAFONE WALMART EXXON MOBIL CHEVRON CORPORATION GENERAL MOTORS AT&T PROCTER & GAMBLE IBM YAHOO DANIEL AKERSON, GENERAL MOTORS SCORE 1000 1 2 3 654 So, who are the world’s most underrated CEOs? HOW WE DID IT Can you really trust social media? Does information retrieved from social media sources reflect reality? That is what we wanted to find out in relation to how the world’s top CEOs rate in social media compared to peer group lists and hard data. We thought:‘Let’s create a list of the CEOs everyone talks about!’. But that would have been too easy. Where is the real value in those lists, anyway? Then, it hit us. Creating the antithesis of those‘most-talked about’lists would be interesting. So, we picked out the least talked about CEOs and consulted financial experts to dissect their performance over the past year. The result is a list that cuts through all the noise and reveals who the‘silent achievers’of the corporate world really are. As you will be able to see, there are a few surprises. The price of a single share, simple as that. The BIG ONE that investors love to see grow bigger and bigger. SHARE PRICE BRAD SMITH INTUIT MARK BENIOFF SALESFORCE PIERRE NANTERME ACCENTURE OH-HYUN KWON SAMSUNG MICHAEL O’LEARY RYAN AIR Social media score: 13EPS: 22.3% Intuit is not your average financial institution. Smith’s vision means the company thinks ahead to the challenges of a new world, and investors are seeing the rewards. We would love to see more of this guy in social media. Social media score: 4Net sales 2012: 34.6% Salesforce has clearly focused on growing its business and is top dog for sales growth in our study. Benioff might consider taking his engaging personality to a broader range of social media channels. Social media score: 1Share price LTM: 40.3% Mr. Nanterme is no media darling. He received a mere 1 in social media presence. But the Accenture chief lets numbers do the talking, he has managed to raise the company’s share price by a whopping 40%. Social media score: 29EPS: 72.7% If the fact that there is little talk about the Samsung chief in social media is in any way related to the company’s recent success, the investors will be praying that Oh-Hyun Kwon continues to keep a low profile. Right now though, investors are laughing on their way to the bank, with Samsung showing 72% EPS growth year on year. Social media score: 27Share price LTM: 53% This one caught us by surprise. How can such an outspoken CEO achieve such a low score in social media exposure? O’Leary can talk all he wants as far as his investors are concerned. His numbers are sound, Ryanair’s share price soaring by 53% during the last twelve months and EPS growing by 51%. Net sales are operating revenues earned by a company for selling its products. In short, the more net sales, the better. Earnings Per Share (EPS) shows the amount of profit a shareholder makes per single share during a fiscal year. It is an indicator of a company’s profitability. Earnings are good. Nuff said. EPS NET SALES General Motors’CEO has re- established GM as one of the world’s largest automakers, earning him plenty of buzz in social media. Starbucks coffee shops are found all around the world. Their CEO is also all around the social media sphere. Arguably the world’s most famous investor is also buzzing in social media. Being at the helm of the world’s third- largest computer hardware manufacturer by revenue comes with plenty of media (and social media) attention. It is quite natural that the CEO of Twitter is also much discussed across Twitter and other channels. Elop’s task of repositioning Nokia as a world leader is no mean feat. Since joining the Finnish giant, his leaked internal‘Burning platform’ memo has garnered him attention in the media and seemingly, that is still the case.