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Nail it.: Stories for Designers on Negotiating with Confidence Paperback – January 26, 2014

by Ted Leonhardt (Author, Illustrator), Allison Laurel (Editor)
4.5 out of 5 stars 38 ratings
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"Nail It" is the first book written specifically to lead emerging creatives to the salaries they deserve.In “Nail It” you’ll learn how to:• Beat back feelings of intimidation when negotiating• Jump-start a stalled interview• Maintain your integrity at every stage of a job search• Always behave like an expert• Attract the interviews you want• Never leave money on the table that should be yours!The author uses real-world stories to demystify the negotiation process. Does negotiating intimidate you? Have you left a meeting with the vague feeling that you caved in too soon? Ted Leonhardt posits that feeling gun-shy and giving in too soon are common in the creative community, and that such costly missteps can be avoided.
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  1. Print length
    146 pages
  2. Language
    English
  3. Publication date
    January 26, 2014
  4. Dimensions
    5 x 0.33 x 8 inches
  5. ISBN-10
    099117271X
  6. ISBN-13
    978-0991172719
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Editorial Reviews

About the Author

Seattle native Ted Leonhardt is a graduate of The Burnley School of Professional Art. In 1985, with his wife Carolyn, he established the brand design agency The Leonhardt Group (now FITCH). The Leonhardt Group grew to fifty employees and $10 million in annual fee sales by the time they sold in 1999. Ted and Carolyn then moved to Europe where Ted served as Chief Creative Officer for FITCH Worldwide out of London. Next came a turn as president of Anthem Worldwide, a packaging design group. Since then he has helped design firms and individuals get their fair share of the economic pie through his consulting practice. Ted believes creative people have the power to improve the world, and that often they do not get paid what they deserve. His mission is to change that.

Product details

  • Publisher ‏ : ‎ Tedleonhardt.com LLC
  • Publication date ‏ : ‎ January 26, 2014
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 146 pages
  • ISBN-10 ‏ : ‎ 099117271X
  • ISBN-13 ‏ : ‎ 978-0991172719
  • Item Weight ‏ : ‎ 5.3 ounces
  • Dimensions ‏ : ‎ 5 x 0.33 x 8 inches
  • Customer Reviews:
    4.5 out of 5 stars 38 ratings

About the author

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Ted Leonhardt

Ted Leonhardt

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Seattle native Ted Leonhardt is a graduate of The Burnley School of Professional Art. In 1985, with his wife Carolyn, he established the brand design agency The Leonhardt Group (now FITCH). The Leonhardt Group grew to fifty employees and $10 million in annual fee sales by the time they sold in 1999. Ted and Carolyn then moved to Europe where Ted served as Chief Creative Officer for FITCH Worldwide out of London. Next came a turn as president of Anthem Worldwide, a packaging design group. Since then he has helped design firms and individuals get their fair share of the economic pie through his consulting practice.

Ted believes creative people have the power to improve the world, and that often they do not get paid what they deserve. His mission is to change that.

Customer reviews

4.5 out of 5 stars
38 global ratings

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Customers say

Customers find the book's advice useful for professionals and appreciate its readability as a quick read. Moreover, the design content is particularly valuable for creative professionals, especially young or new designers. Additionally, they like the story quality, with one customer noting how the author uses stories to illustrate his points.

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AdviceReadabilityDesignStory quality
13 customers mention "Advice"13 positive0 negative

Customers find the book's advice useful and relevant for professionals, with one customer specifically mentioning it provides life lessons for negotiating with confidence.

"...This book gives quick and valuable information that can make a difference and help professionals nail important negotiations...." Read more

"Living honestly and being real does matter in every aspect of one's life. Thank you TED for reminding us of what really matters and why!" Read more

"...Leonhardt shares what others won’t – insights and life lessons to negotiate with confidence that not only gets you what you deserve, but puts you in..." Read more

"...This book is a distillation of the wisdom he’s accumulated over all those years...." Read more

8 customers mention "Readability"8 positive0 negative

Customers find the book readable and easy to digest, describing it as a quick read.

"Recommended. This is a quick read and a good book for many levels of designer, not just those starting out...." Read more

"The title of this book couldn't be better. The author nails the topic in clear, direct language with stories that illustrate his points...." Read more

"...Ted’s honesty and humility are refreshing, and his writing is easy to read and digest, with lots of stories that anyone can relate to." Read more

"Excellent read and a bargain...." Read more

7 customers mention "Design"7 positive0 negative

Customers appreciate the book's design content, noting it's not just for students of design and is excellent for young or new designers, with one customer mentioning it's illustrated by the author.

"excellent for young or new designer to understand their career path and how to negotiate salary." Read more

"Recommended. This is a quick read and a good book for many levels of designer, not just those starting out...." Read more

"...It’s a must-read for graphic designers, with plenty of wisdom for job seekers of all types, and for others engaged in the professional services who..." Read more

"...full of useful examples and reliable principles that can be applied by creative professionals of all stripes...." Read more

3 customers mention "Story quality"3 positive0 negative

Customers appreciate the stories in the book, with one mentioning how they illustrate the author's points effectively.

"...The author nails the topic in clear, direct language with stories that illustrate his points...." Read more

"...I find career advice is usually too general to be helpful, but the true-story, all-design format here helps the insights sink in...." Read more

"...are refreshing, and his writing is easy to read and digest, with lots of stories that anyone can relate to." Read more

Top reviews from the United States

  • Christopher W Hayes
    5.0 out of 5 stars The only book written for designers seeking the highest compensation for their work
    Reviewed in the United States on February 15, 2014
    Format: PaperbackVerified Purchase
    I first heard Ted Leonhardt speak at an AIGA panel discussion in San Francisco a few years back. The topic of the discussion was new business development strategies for designers. The first two speakers, both account managers for design firms, ran through a predictable list of tactics which included attending networking events and the necessity of cold-calling prospects.

    When it came Ted's turn to speak, he addressed the room full of fresh-faced and stylishly dressed designers by saying "Congratulations, you all work in a commoditized industry! What are you doing to stand apart?" In unison, nearly everyone's mouth fell open in stunned disbelief. With over a decade of experience as an independent designer, I understood the frustration of clients not understanding the value I create for them. Ted's first statement so perfectly crystallized my situation at the time, I hired him as my business coach immediately after the meeting.

    Since working with Ted, I have begun to command significantly higher fees for my work and enjoy a much greater level of respect for the expertise I provide to my clients. The effectiveness of Ted's approach is his understanding of how the magic of design intersects with the logic business to create value. Thus, Ted's mission is a simple one: to make sure designers are fairly compensated for this value they create.

    I was excited to hear Ted was writing a book for new designers entering the field and how they could negotiate the best beginning salaries and fees possible. "Nail It" uses anecdotes from Ted's actual clients to illustrate successful negotiations and potential pitfalls to consider. To my knowledge, no other book exists on this subject. I only wish I had a book like "Nail It" when I first entered the design profession. It should be required reading for every design program.
    One person found this helpful
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  • Evie B
    5.0 out of 5 stars Aptly Titled Book
    Reviewed in the United States on March 17, 2014
    Format: KindleVerified Purchase
    The title of this book couldn't be better. The author nails the topic in clear, direct language with stories that illustrate his points. Traditionally most people in professional practices graduated with no business training whatsoever. So when they find themselves in their own consulting practices or building a firm as Leonhardt did, they need to learn the fundamentals. Most learn gradually from experience, which can be a long, arduous and costly road. Others, like Leonhardt, sought out formal training from top experts. "Nail It" provides many of the valuable insights he gained, and they will help anyone running a business of any kind. Buy it and read it again and again! It will save you from making a lot of mistakes and earn you more than you might imagine.
    One person found this helpful
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  • Karen A. Mason
    5.0 out of 5 stars Shares What Others Won't -- Life Tools Informed by Insights & Lessons
    Reviewed in the United States on March 21, 2014
    Format: PaperbackVerified Purchase
    “Nail it” is useful to both those starting out in their careers and those who have been at it for quite a while. Ted Leonhardt shares what others won’t – insights and life lessons to negotiate with confidence that not only gets you what you deserve, but puts you in a position of respect and authority on day-one of your new job, contract, or project. His stories draw from what he has done and from what he has observed in other designers, and are relayed in a way that is memorable and applicable. Ted inspires you to do what you love with confidence and go create your own stories of experiences and learnings.
    –Karen Mason, Insights & Innovation Consultant
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  • Christopher Laurel
    4.0 out of 5 stars Refreshingly frank career advice
    Reviewed in the United States on March 7, 2014
    Format: PaperbackVerified Purchase
    Recommended. This is a quick read and a good book for many levels of designer, not just those starting out. I find career advice is usually too general to be helpful, but the true-story, all-design format here helps the insights sink in. I'd like to hear from other design disciplines though. That's my only suggestion.
    One person found this helpful
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  • Richard Bechtel
    5.0 out of 5 stars Essential wisdom from an expert in the business of design.
    Reviewed in the United States on February 15, 2014
    Format: KindleVerified Purchase
    I’ve known Ted for many years, and have watched him build one of the most successful graphic design businesses in the Pacific Northwest. His success derived, in part, from his talent as a designer, but in larger measure from his grasp of the business of design. This book is a distillation of the wisdom he’s accumulated over all those years. It’s a must-read for graphic designers, with plenty of wisdom for job seekers of all types, and for others engaged in the professional services who find themselves regularly negotiating contracts. Ted’s honesty and humility are refreshing, and his writing is easy to read and digest, with lots of stories that anyone can relate to.
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  • Marilyn A. Mclauchlan
    5.0 out of 5 stars Small Book , Big Advice
    Reviewed in the United States on March 12, 2014
    Format: PaperbackVerified Purchase
    I read your book after driving 1600 miles to get back home , and though exhausted, couldn't put it down. Because you are a friend , It was more like listening to you talk than reading a book . I liked it a lot; the balance of empathy, and business sense ( I doubt if anyone left your office feeling unworthy), the stories and how you "hammered home" the basic points but in different scenarios . I can easily relate this to real estate negotiations, so usefu to me as well.
    One person found this helpful
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  • Stan
    1.0 out of 5 stars Skip this little phamphlet
    Reviewed in the United States on May 8, 2015
    Format: PaperbackVerified Purchase
    The 'book' is composed of a few anecdotes of designers successfully negotiating their salaries, but there is little evidence that these stories are real. There are salary numbers scattered throughout the stories, but it's hard to take them seriously considering there is zero effort to show real data as of the publication date. So the further you move from the publication date the stranger the numbers will appear. It all reads like a blase 20/20 hindsight of successful stories.

    So the conclusions in this pamphlet are just cliches we've heard before: hold out, play hard to get, and value yourself higher. There is no effort from the author to talk about portfolios, presentation skills, or handling tough questions from interviewers and clients. Save your money and skip this charlatan work printed on cheap paper with a flimsy cover.

    Want to know the secret of nailing it? Do great work and seek the highest payment for it.
    One person found this helpful
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