… that focuses on employees' attitude (Spreitzer, McCall, & Mahoney, 1997) or self-esteem (Brutus
et al., 2000), this study found the role of sales beliefs in facilitating experiential learning …

The purpose of this study was to examine ways to promote learning, based on four empirical
studies of salespeople and sales departments in Japan. First, analyses of survey data of …

The application of experiential learning pedagogy has been on the rise in Business School
curricula across the globe. Plenty of studies have been conducted to assess the efficacy of …

The author discusses Kolb's learning cycle and the propositions that give rise to it. The
author considers the importance of the cycle within mainstream management education and …

Prior research indicates that market orientation is associated with positive outcomes for firms.
For service organizations, a market orientation is implemented largely through individual …

… The role of sales beliefs in facilitating experiential learning: An empirical study of
Japanese salespeople. Psychology & Marketing, 28(4), 309–329. …

The authors combine findings from 155 samples of more than 31,000 salespeople to test
alternative models of antecedents and consequences of adaptive selling behavior (ASB) and …

This research used three instruments derived from experiential learning theory—the
Learning Style Inventory, the Adaptive Style Inventory and the Learning Skills Profile—to test …

ZAP Corporation, a traditional media company, has experienced a lack of revenue growth
related to the industry-wide disruption caused by digital media. Role clarity is an important …

Implementation of the marketing concept in service firms is accomplished through individual
service employees and their interactions with customers. Although prior research has …