The Importance of Alt Text in SEO

Improves Accessibility:

Alt Text is a useful tool that improves website accessibility for disabled people. People with visual impairment who use screen readers to browse the internet can understand what an image is all about through the alt text. In this case, If there are no alt texts available, screen readers will fail to understand the content, leaving a significant segment of your audience disadvantaged. By including descriptive Alt Text, you're making your website more accessible for everyone.

Improves User Experience:

Using Alt Text correctly will improve the user experience of your website visitors. Alt text helps to improve the relevancy of your page, which means visitors will get the required information in a short time. By providing a clear and concise description of an image, site visitors can understand the relevance of the image to the content, which enhances the overall user experience of your website in digital marketing.

Boosts Keyword Density:

Search engines like Google give more preference to images with Alt Text descriptions, especially when they include the targeted keyword or phrase. When Alt Text is necessary and includes the primary keyword, it notifies the search engine that your content is relevant to the keyword, which means it can help improve your rankings.

Increases Traffic:

When your website consists of images without alt text, your chances of getting higher traffic are low as crawlers cannot read images. If you're an SEO company in India, adding Alt text to images is an effective way of attracting traffic to your website. A well-deployed Alt Text can boost your ranking by making your content relevant and searchable for the audience.

Boosts Social media shares:

When you use Alt texts for images used in social media interactions, social platform algorithms will quickly read and understand the image's content, thereby improving the chances of your content being shared further. Alt text can be used to provide descriptions of images used in social media platforms like Instagram, Twitter, and Facebook, improving accessibility and engagement with your audience.

Conclusion:

To sum up, Alt Text is pivotal in improving a website's accessibility, user experience, and overall visibility on search engines. It's worth making alt text deploy an automatic feature of your website design; doing so will make your website content more engaging, accessible, and understandable, apart from improving your SEO rankings. Therefore, if you're planning to use the services of an SEO company in Kolkata, ensure that they understand and utilize the significance of alt texts to enhance your website's potential and success. 

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