Hilton time shares attract Japanese
Pacific Business News (Honolulu)
Hilton Hawaiian Village, building a 274-unit time-share tower, finds it is not attracting only the usual California buyers for such offerings.
More than 60 percent of buyers for the Waikiki product are from Japan, according to Mark Wang, senior vice president for the Asia-Pacific region of Hilton Grand Vacations.
"We made a decision to go after the Japanese market," Wang said. "It's been a great investment for us."
Hilton Grand Vacations has a sales office in Tokyo and is opening one this year in Osaka.
Since the international Hilton hotel chain was a separate company until it was acquired and reabsorbed by Hilton Hotels Corp. in March, the Japanese offices are selling time shares in the United States.
Hilton already has time-share units in the Lagoon and Kalia towers at its Waikiki campus, the largest Hilton in the world. But its time-share unit count will double with the completion of the 38-story Grand Waikikian Tower, which had its groundbreaking a week ago.
Wang said the Grand Waikikian will be the first "purpose-built" time-share structure in Waikiki.
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