In the wake of the console's announcement at last week's E3, several retail outlets listed the PSP go at 229.99 GBP – a figure that puts the State's 249.99 USD price point firmly in the shade.
Gamesindustry.biz optimistically asked newly appointed Sony Computer Entertainment Europe President Andrew House whether the console could be introduced under the 200 GBP barrier. 'We'll give it full and due consideration at the price point that we think is right for the business model and the consumer.'
'There are a variety of factors that go into pricing decisions,' said House in a separate interview with Edge Online, 'There's business models, profitability, exchange rates, taxes – all of that has to be taken into consideration.