I’ve never considered anything I’ve looked at online to be part of an online sensation, but I suppose there are certain websites I visit that fit that description. Certain viral videos that get forwarded around could be considered an online sensation, I guess. But what I consider an online sensation might vary greatly from what my co-workers, my family, and my friends consider to be an online sensation.
Dr. Horrible’s Sing-Along Blog, “a 43-minute musical film, initially produced exclusively for Internet distribution in 2008 tells the story of Dr. Horrible, an aspiring supervillain; Captain Hammer, his nemesis; and Penny, their mutual love interest,” won the People’s Choice award for Favorite Online Sensation earlier this year. If you haven’t seen this little gem, check it out. Joss Whedon (creator of Buffy the Vampire Slayer, among other things) came up with the idea with his brothers and a friend. According to Wikipedia, “[t]he writing team penned the musical during the WGA writers’ strike. The idea was to create something small and inexpensive, yet professionally done, in a way that would circumvent the issues that were being protested during the strike.” The video was released online as a miniseries in 3 parts. After the success of the Dr. Horrible’s Sing-Along Blog online, it was released as a DVD with some fun extras, like “Commentary! The musical.”
As you may or may not be aware, Tweedee has been producing its own web video series called “Samie the Intern.” The webisodes follow Samie’s adventures as she gains experience in video production. You can watch this series on the Tweedee website by clicking on the News & Notes section of the Tweedee Guide and then going to More. “Samie the Intern” webisodes are also available as video podcasts, free of charge, through iTunes.
Web video is a great way to get your message out to people. It’s convenient to watch, and it puts you in control. Unlike ad time on tv, you are not limited to 30-, 60-, or 120-second videos. You also have more control over how you deliver your message – YouTube, your own website, a blog, or even through email. Who knows? Maybe your next video will become everyone’s new favorite online sensation.
Running toward the next big thing
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