Daughter, is that you? Alzheimer's patients 'distorted visions' of loved ones shown in heart-wrenching ad series 

By SADIE WHITELOCKS

Published: | Updated:

A heart-wrenching new ad series shows how Alzheimer's causes people to forget familiar places and even the faces of loved ones.

The gallery-sized posters, created by California-based advertising agency Grupo Gallegos, feature the portraits of a 'daughter', 'husband' and 'grandson'.

But the photographic images are heavily distorted in a bid to put the viewer inside the mind of the patient.

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Fragmented: A heart-wrenching new ad series shows how Alzheimer's disease causes people to forget familiar places and even the faces of loved ones

Fragmented: A heart-wrenching new ad series shows how Alzheimer's disease causes people to forget familiar places and even the faces of loved ones

Teepa Snow, a dementia expert, explains in a YouTube video that Alzheimer's impacts 'not only color, awareness and your ability to process [things] but also your field of vision.'

She continues: 'By the end of the disease things are getting even worse.

'By then your brain says "I can't deal with this data coming from two eyes" and it says "I'll just pay attention to one."

'You lose all depth of perception, you're not able to figure out [if things are] three-dimensional or two-dimensional.'

Yes, I'm your husband: The posters, created by California-based advertising agency Grupo Gallegos, feature the portraits of a various family members

Yes, I'm your husband: The posters, created by California-based advertising agency Grupo Gallegos, feature the portraits of a various family members

The Alzheimer's Association commissioned Grupo Gallegos to produce the adverts in a bid to raise awareness about Alzheimer's.

The powerful images were shot by photographer, Maggie Zulovic.

According to the Alzheimer's Association, an estimated 5.2million Americans currently have Alzheimer's.

Spreading the word: The Alzheimer's Association commissioned the artworks in a bid to help raise awareness about the disease - which is officially the 6th leading cause of death in the U.S.

Spreading the word: The Alzheimer's Association commissioned the artworks in a bid to help raise awareness about the disease - which is officially the 6th leading cause of death in the U.S.

Of the 5million people age 65 and older with the degenerative disorder, almost two-thirds are women.

It's predicted that by 2050, the number of seniors with Alzheimer's disease may nearly triple.

The condition is officially the 6th leading cause of death in the U.S. and kills more than prostate cancer and breast cancer combined. 

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