Editor’s Picks Social Media Seizing the Social Moment on X Is a Dangerous Game for Brands By Robert Klara Politics White House Easter Egg Roll Presented With Corporate Sponsorship By Mark Mwachiro PARTNER EXPERT 6 Generational Insights to Shape Your Marketing Strategy Epsilon Retail Media Networks 3 Ways Meta Is Going After Retail Media Budgets By Kathryn Lundstrom CPG News GLP-1s are Changing Diets, and Danone’s CMO is Ready By Rebecca Stewart BRANDSHARE FROM KEEN How Real-Time Adjustments Help Marketers Weather Inflation and Price Volatility Leadership Voices ERIC DANETZ JORDAN SHLACHTER SHELLEY ZALIS JESSICA SIBLEY Magazine Media Plan of the Year Media Plan of the Year: 24 Campaigns That Cut Through the Noise By Aleda Stam Agency All Stars Presenting ADWEEK’s Inaugural Agency All-Stars By Adweek Staff Perspective It Started With One Beer, but Samuel Adams Is So Much More By Eva Kis Off the Clock This CCO Has Surfed 6 Continents and Even Makes the Surfboards By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New