Event Details
Event Title Introduction to Focus Groups
Location Davis Rm. 219
Sponsor H.W. Odum Institute
Date/Time 09/08/2016 9:00 AM - 4:30 PM
Event Price
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
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Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics of focus groups supplemented with real examples and hands-on practice will highlight the most appropriate uses of focus groups, moderating focus groups, developing interview questions, analyzing and using results, as well as reporting findings.


Registration Fees:
CPSM Students - $30
UNC Students - $45
Other - $60

This course will count as 7.0 CPSM short course credit hours.
 

UNC - Chapel Hill