Report: Facebook rolling out new Like button in a few weeks

In a few weeks, the Like button is going to look very different on Facebook.

In an interview with Bloomberg Business, Facebook chief product officer Chris Cox says it will roll out Reactions on the social network worldwide "in the next few weeks."

Facebook revealed in October it was testing Reactions, six emoji-like responses allowing users to express a wide range of emotions beyond liking a post or status update. Reactions include "haha," "yay" and "wow."

Reactions were first rolled out in Ireland and Spain as part of the testing phase.

The addition of Reactions will give users ways to express an opinion on a post instead of likes, which may not feel appropriate for some personal updates. During a Q&A at Facebook headquarters in Menlo Park, Calif., CEO Mark Zuckerberg said users want a way to express empathy.

"If you’re expressing something sad … it may not feel comfortable to 'like' that post, but your friends and people want to be able to express that they understand," he said.

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