9 Deadly Sins of Internet Marketing
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Slides from workshop we hosted in Vancouver: http://www.meetup.com/Internet-Masterminds/calendar/16089745/ Hope you find it useful.
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9 Deadly Sins of Internet Marketing
- 1. 9 Deadly Sins of Internet Marketing Artem Daniliants (@ArtemD) Founder @LumoLink
- 4. I fell in love with Vancouver
- 5. LumoLink Established in 2010 Based in Oulu, Finland Expertise Online marketing Web technologies
- 6. What we do Web development Online marketing Training
- 7. Help businesses be successful online Our mission
- 8. What are the biggest mistakes one can make in Internet Marketing?
- 9. 1. Lack of value to visitors
- 11. What would you do differently?
- 12. Services Content Products Your website (Value) (Monetization) Conversion
- 13. How we bring value online
- 14. 2. Lack of measurable goals
- 16. What could be their measurable goal?
- 17. Visitors who performed desired action Conversion rate = Total visitors
- 18. Instructions
- 19. 3. Not measuring ROI
- 20. Blogs Social networks Direct traffic Other Search engines Your website Your website is your content hub
- 21. Tagging links in Google Analytics
- 24. 4. Not monitoring your brand
- 26. Socialmention
- 27. Google Alerts
- 28. Google Analytics Intelligence alerts & custom alerts overview
- 29. 5. Using bad content management system
- 30. Good content management allows you to Edit content yourself Doesn’t vendor lock you Is search engine friendly Allows you to modify it to fit your needs Well supported
- 31. It’s free and open source 12 861 plugins 1 312 free themes Lots of premium themes Well supported Search engine friendly Easy to customize
- 32. Must have plugins Defensio Spam WP Maintenance Mode All in One SEO Pack WP Super Cache Contact Form 7 WP Touch Pro Facebook like button WPML Google Analytics for Wordy Wordpress Google XML Sitemaps
- 33. 6. Not updating your site
- 35. When did you last update your site?
- 36. Easy ways to update your site Pictures Quick videos Presentations Twitter Blog posts Links
- 37. Researching demand Google Keyword Tool
- 38. Good to know Duplicate content is bad Content should be indexable by search engines Make sure your content has links pointing to it Make sure to mention desired keywords in: Page title Content itself URL
- 39. 7. Not promoting your content
- 40. Getting your content noticed: Search engines Adding sitemaps
- 41. Getting your content noticed: Social Media Add share buttons & Facebook plugins to your site
- 42. Getting your content noticed: Content directories Where to get links: StrongestLinks.com & WebConfs & SoloSEO & RSS Directories
- 43. 8. Not knowing your users
- 44. Facebook
- 45. Quantcast
- 46. Screenshot from Google Analytics
- 47. Which city gives you the best conversion rate?
- 49. “Analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.” -- Source: Morgan Stanley analysis 2010
- 50. So I wanted to grab a Vera burger...
- 51. On desktop
- 52. On my iPhone
- 53. Making sites mobile friendly is not easy
- 54. Is your site optimized for mobile?
- 55. 9 Deadly Sins of Internet Marketing 1. Lack of value to visitors 2. Lack of measurable goals 3. Not measuring ROI 4. Not monitoring your brand 5. Using bad content management systems 6. Not updating your site 7. Not promoting your content 8. Not knowing your users 9. Disregarding mobile
- 56. Extra: My favorite tools
- 57. Woorank
- 58. Google Web Optimizer Tutorial on how to use Google Web Optimizer
- 59. UserFly
- 60. TweetDeck
- 61. Staying up to date http://www.google.co.uk/adwords/onlineclassroom/ http://www.youtube.com/user/rustybrick http://www.youtube.com/googleanalytics http://www.youtube.com/user/GoogleWebmasterHelp http://www.Mashable.com
- 62. Thank you! Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.lumolink.com