Hot Knife is a Boston
Web site design and Web application design firm.

PROJECT DESCRIPTION »
Hot Knife Design was hired to create the user experience for a free standing widget that would work with Gazelle's unique reverse e-commerce service, which purchases used electronic gadgets, like cell phones, digital cameras, and gaming systems from consumers.

Gazelle's "re-commerce" model is becoming increasingly popular as people look for green ways to reuse and recycle their electronics.

Hot Knife worked with the Gazelle product team to first sketch and wireframe the widget screen states, then provide pixel accurate screen drawings, which were implemented in Flex.

The Gazelle widget is available for non-profits and other organizations to use on customized Web pages where they can use "Gazelle for Good" and raise funds for their particular cause.

DESIGN ENGAGEMENT » Visual Design / User Interface Design / Information Architecture

PIXEL ACCURATE SCREEN DRAWINGS »

PROJECT DESCRIPTION »
Hot Knife Design helped the team at TechStars, Boston startup Localytics re-conceptualize and re-design the user experience for their Web application, which provides robust analytics for mobile apps. The Localytics analytics application for developers can track mobile app usage from platforms including Android, Blackberry, and the iPhone.

Project challenges included revealing the application's rich functionality without confusing newer users, and a tight deadline for design and production. Hot Knife conducted an intense product architecture session with the Localytics founders to determine the overall scope of the user interface, sketched preliminary designs, and proceeded to pixel perfect screen drawings.

The Localytics analytics engine for mobile applications was recognized by the Massachusetts Innovation & Technology Exchange (MITX) as a finalist in the 6th Annual MITX Technology Awards for “Analytics and Business Intelligence.”
 
DESIGN ENGAGEMENT » Visual Design / User Interface Design / Interaction Design / Information Architecture

VIEW THE LIVE APP » Localytics Mobile Analytics Application

PIXEL-ACCURATE SCREEN DRAWING »