INTERNATIONAL. The shortlist for The Moodie Davitt Digital Awards, the annual airport-specific digital, mobile and social media awards, is revealed today via various social media platforms and the MoodieDavittReport.com website.
The awards, now in their fourth year, recognise best practice in social & digital media among airports and their commercial operators.
Some 133 short-listed entries across 19 categories have been announced, generated via a mix of self-nomination, reader feedback and judges’ selectons. The Moodie Davitt Digital Awards cover digital, mobile and social media activities across airports overall, plus airport retail and food & beverage.
The overall winners will be announced later this month. They will be decided by our in-house panel comprising The Moodie Davitt Report Founder & Chairman Martin Moodie, Chief Creative Officer Matt Willey, newly-appointed UK Managing Editor Ben Sillitoe and Brands Editor Helen Pawson, plus guest judges for specific awards.
The shortlist is as follows:
Best Use of Facebook – Airport
- Amsterdam Airport Schiphol
- Copenhagen Airport
- Dallas Fort Worth International Airport
- Dublin Airport/DAA
- London Heathrow Airport
- Los Angeles Airport
- Perth Airport
- Singapore Changi Airport
Best Use of Facebook – Concessionaire/Retailer/Food & Beverage
- Aelia Duty Free New Zealand
- DFS Group
- Duty Free Americas
- Duty Free Philippines
- Lotte Duty Free
- Marqette
- Qatar Duty Free
- World Duty Free Group
Best Twitter Feed – Airport
- Amsterdam Airport Schiphol – @Schiphol
- Cork Airport – @CorkAirport
- Dublin Airport – @DublinAirport
- Dubai Airports – @DubaiAirports
- London Gatwick Airport – @Gatwick_Airport
- London Heathrow Airport – @HeathrowAirport
- Sydney Airport – @SydneyAirport
Best Twitter Feed – Concessionaire/Retailer/Food & Beverage
- Marqette Dublin – @MarqetteDublin
- Delhi Duty Free – @DelhiDutyFree
- Duty Free Americas – @DFA
- HMSHost – @HMSHost
- The Loop (Ireland) – @TheLoopDutyFree
- World Duty Free – @WorldDutyFree
Best Use of Instagram
- Chicago O’Hare Airport – @flyohare
- Dublin Airport/DAA – @dublinairport
- London Gatwick Airport – @gatwickairport
- London Heathrow Airport – @heathrow_airport
- Los Angeles International Airport – @flylaxAirport
- Lotte Duty Free – @lottedutyfree
- OTG Management – @otgexp
- Shilla Duty Free – @shilladutyfree
- Shinsegae Duty Free – @shinsegaedutyfree
- Singapore Changi Airport – @changiairport
- Sydney Airport – sydneyairport
Best YouTube Video/Campaign
- #BestGiftOfAll – London Heathrow Airport
- First Kiss for the Seventh Time – Lotte Duty Free
- G Dragon Series – Shinsegae Duty Free
- Glasgow Airport 50th Anniversary video – SOUK
- Mannequin Challenge – Dubai Duty Free
- Top Tips Tiny Travellers – London Heathrow Airport
Best Omnichannel Marketing Campaign
- Bristol Airport Campaign – e3
- Cannes buyers 2016 – Wonderful Pistachios & Almonds
- Consumers Schiphol – Amsterdam Airport Schiphol
- Delhi Duty Free – Delhi Duty Free Services
- Shiseido Rouge Rouge – Shiseido Travel Retail
- ShiShi – Travel & Happiness – Shiseido Travel Retail & DFS Group
- #HardysHero Campaign – Accolade Wines
Best Digital Loyalty Campaign
- Changi Rewards – Singapore Changi Airport
- CPH Advantage – Copenhagen Airport
- Heinemann & Me – Gebr Heinemann
- LoyalT is Everything (Fall Winter 2016) – DFS Group Ltd
- MyParisAeroport – ADP
- Trinity Partnership: Heathrow Rewards, Heathrow Retailers and Emirates Skywards – Heathrow Airport Limited
Best In-house Digital Campaign or Innovation
- Finnair & Helsinki Airport – Match Made in HEL
- flo – OTG Management
- ‘GLAdys’ @Glasgow Airport
- Sydney Airport Digital Advertising Strategy – Sydney Airport
Best Digital Airport Advertising Campaign
- Eat.Shop.Travel – OTG Management
- FLIO – HMSHost International
- oOh! Porsche Billboard Car Recognition – oOh! Media
- Red Bull Cliff Diving World Series – Dubai Airports, Red Bull, JCDecaux Dubai and Northern
- SAP Airport Native Content – oOh! Media
Most Impactful Individual Digital Advertising Execution
- Marriott Installation HKIA – JCDecaux
- Motion Showcase – London Heathrow Airport – JCDecaux
- OTG iPad Airport Advertising – OTG Management
- Park 7 Days for $99 – Parking Promotion – Dallas Fort Worth International Airport
- The Halo Lands at Melbourne Airport – oOh! Media
- The Walking Wounded – A lifesaving Out Of Home campaign – oOh! Media
Best Mobile App – All Stakeholders
- Amsterdam Airport Schiphol
- Copenhagen Airport
- Dallas Fort Worth International Airport
- Delhi Duty Free Services
- London Heathrow Airport
- Perth Airport
- Singapore Changi Airport
Best In-Store Digital Execution
- flo – OTG Management
- Kebaya – HMSHost International
- ShiShi – Travel & Happiness – Shiseido Travel Retail & DFS Group
- Shinsegae Duty Free – Myeong-dong, Seoul
Best Use of Social & Digital Media – Airport
- Aeroports de Paris
- Amsterdam Airport Schiphol
- Chicago O’Hare
- Copenhagen Airport
- Cork Airport
- Helsinki Airport
- Dublin Airport
- London Heathrow Airport
- Singapore Changi Airport
- Sydney Airport
Best Use of Social & Digital Media – Concessionaire/Retailer/Food & Beverage
- Aer Rianta International – TheLoop.ie
- Delhi Duty Free Services
- Duty Free Americas
- HMSHost North America
- Lotte Duty Free
- Qatar Duty Free
- Shilla Duty Free
- Shinsegae Duty Free
- The Hudson Group
- WDFG
Best Use of Social Media/Digital – Brand
- ‘However you break, share it’ – Nestlé International Travel Retail (NITR)
- #OnlyOneCaptainMorgan -Captain Morgan’s, Diageo
- Shiseido Travel Retail & DFS Group – ShiShi – Travel & Happiness
- Turning ‘Like’ into ‘Buy’: Mondelez WTR heralds social commerce in travel retail – Mondelez World Travel Retail
- #HardysHero Campaign – Accolade Wines
Best Website – Airport
- Aeroports de Paris
- Amsterdam Airport Schiphol
- Ana Aeroportos de Portugal
- Copenhagen Airport
- Cork Airport
- Dallas Fort Worth International Airport
- London Gatwick Airport
- London Heathrow Airport
- Perth Airport
- Singapore Changi Airport
Best Website – Concessionaire/Retailer/Food & Beverage
- Delhi Duty Free – Delhi Duty Free Services
- CiboExpress.com – OTG Management
- flo – OTG Management
- HMSHost.com – HMShost North America
- Bistrot – Autogrill Europe
- Heinemann Duty Free
- World Duty Free
- Lotte Duty Free
- iShop Changi
Digital Disruptor of the Year
- Hi Duty Free – Digital Ecosystem Hi Duty Free / Instamiles
- JCDecaux – Motion Showcase
- Mighty Media Group Pty Ltd – Stephenie Rodriguez
- oOh! Media – Collect & Connect TV
- OTG Management – OTG Management/Rick Blatstein
- Shiseido Travel Retail & DFS Group – ShiShi – Travel & Happiness
The criteria by which finalists are judged fall under six broad headings, making up the Moodie 100 scoring system, as follows:
QUANTIFIABLE IMPACT
Here, judges will use quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages will be rated by the number of ‘likes’ and ‘check ins’; YouTube presence will be rated by the number of ‘views’; while the number of followers generated by a Twitter account will be noted. For airports, annual traffic will be taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.
CUSTOMER ENGAGEMENT
Many companies are present in social media, but too often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges will rate nominations according to how well companies engage their customers through digital and social media, to the level of interaction they achieve, and to the quality of the conversation they are able to generate.
VISUAL APPEAL
Visual quality and impact is critical across all categories, and especially so for the crucial On-Airport, In-Store Digital Media category. Our judges will look for quality of imagery, creativity and excellence in execution.
QUALITY OF CONTENT
The ways in which companies use digital and social media diverge considerably. Our judges will focus on originality and breadth of content and on methods employed to win the traveller’s attention. Extra merit will be earned by those companies aiming to do more than merely sell a product or service, but that use new media to create excitement and interest in the location in which they operate.
INCENTIVE TO SPEND
How are airports and operators using digital and social media to win spend from travellers? And how are they then ensuring those travellers become loyal customers? Our judges will look in detail at the methods deployed to encourage spend and their effectiveness.
IMPACT ON THE TRAVELLER EXPERIENCE
Today, most travellers use mobile devices when they travel. The Moodies will look at how airports and retailers have tapped into the SoLoMo trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.
