Site Touts New, User-Friendly Interface, Allowing Better Access to Unique
Content, Including Exclusive Celebrity Content
LOS ANGELES, June 7 /PRNewswire/ -- UrbanWorld Wireless, one of the
industry's leading mobile media companies, today announced the launch of
its new mobile storefront at http://www.urbanworldwireless.com. This marks
hip-hop's first online mobile storefront, creating a one-stop shop for the
hottest ringtones, voicetones and wallpapers -- all featuring UrbanWorld's
elite roster of actors, comedians, athletes and celebrities. Additionally,
the site's uniquely designed, user-friendly interface makes it easy for
users to sort through the extensive catalogue of ringtones in just a few
clicks. "We've taken the frustration out of searching for the perfect
ringtone and because we have so many ringtones, there is something for
everyone," says Stephen Ip, director of content for UrbanWorld.
The site is also among the first to offer ringtones from unsigned,
emerging artists, deejays and producers, thus creating an avenue to break
new talent. "UrbanWorld is doing things that haven't been done in the
hip-hop industry, not to this degree," says Robert Redd, senior director of
marketing for Capitol Records. "The site offers exposure and awareness to
new talent, much like what is happening with myspace." Redd goes on to say,
"the other unique thing about the site is how it recognizes the different
'flavors' of hip-hop. It's the only site of its kind that categorizes its
ringtones in line with the music industry -- categories like the 'Dirty
South,' 'West Coast,' etc."
The website features hundreds of the newest and most unique ringtones,
created by some of the biggest names in hip-hop. Mobile subscribers can
select UrbanWorld's "Street Beatz" category to get music produced by
deejay/producers Clinton Sparks, DJ Drama, DJ Kay Slay and DJ Whoo Kid, all
of whom were recently identified by USA Today amongst the top seven deejays
in the country. The seemingly limitless catalogue allows customers to
browse with ease, choosing content from Mike Epps and other comedians,
sports figures such as running back Warrick Dunn, Oscar-winning rap group
Three 6 Mafia, actress/model Meagan Good and adult entertainment star
Heather Hunter.
In addition, on a monthly basis, the site features exclusives -- mobile
content only available from UrbanWorld. For example, following the Mike
Epps "Inappropriate Behavior" HBO special, http://www.urbanworldwireless.com is
the first to launch exclusive "Inappropriate Ringtones." Other exclusives
from Epps include full length music tracks from his upcoming album, which
will be featured as ringtones on the "Mike Epps presents UrbanWorld Order:
Volume III" mixtape, -- also available first on UrbanWorld's site. "I'm
inappropriate by nature," jokes Mike Epps, "UrbanWorld gives me a license
to be inappropriate directly with my fans, from jokes to music to whatever,
the options are endless." With new, never-heard-before content every month,
the company lives true to its "get it here first!" mantra.
About UrbanWorld Wireless:
Headquartered in Los Angeles, CA, UrbanWorld Wireless is the first
wireless company dedicated to serving the urban youth market. Anchored on
the web, the company develops, promotes and distributes mobile content to
major carriers throughout the US. The company's roster includes David
Banner, deejay for G-Unit, DJ Whookid and Academy Award winners Three 6
Mafia, among others. UrbanWorld is a leader in mobile marketing solutions
and has worked with clients Jay-Z, Snoop Dogg, Chingy and the Beastie Boys.
UrbanWorld is at the forefront of integrating wireless technology and the
hip-hop lifestyle. More information is available at
http://urbanworldwireless.com.
SOURCE UrbanWorld Wireless
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