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Online Event Advertising The concept of the event portal  Frankentipps.de
Content ,[object Object],[object Object],[object Object]
Klaus Wolfrum, born 1969 wolfrum kommunikationslogik Company Foundation 1998,  (at present seven full-time  and part-time Employees) Our core-business is to show how to make the most out of the internet at a regional level Therefore we offer customer support for  regional medium-sized businesses (especially in the region of Erlangen, Germany)
[object Object],[object Object],[object Object],[object Object],[object Object],Core-business
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The perspective of an event-manager
The perspective of an event-manager ,[object Object],event-manager PR-department e-Mail distribution list local newspaper city- mag/guide local web-portal Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information publication
The perspective of an event-manager Free of charge-mentality in the web  guarantees  no quality   e-Mail distribution list local newspaper city- mag/guide local web-portal Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information publication event-manager PR-department
The perspective of an event-manager   - Less possibilities of    communicating with the    email-distributor in case you    want to add any changes to your   advertisement - Often  no service, no support    because of free of charge e-Mail distribution list local newspaper city- mag/guide local web-portal publication Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information event-manager PR-department
[object Object],[object Object],[object Object],The perspective of an event-manager e-Mail distribution list local newspaper city- mag/guide local web-portal publication Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information event-manager PR-department
The perspective of an event-manager ,[object Object],[object Object],[object Object],e-Mail distribution list local newspaper city- mag/guide local web-portal publication Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information Ticketing-Provider event-manager PR-department
= lots of  hard work for just  a little  success „ free of charge“ is not real equal free of charge   Spending time !!! Print advertisings. Factor „probality“    costs probably a high volume of visitors/cash-turnover -> Free of charge goes along with dependency The internet is not used to its fullest potential The perspective of an event-manager
The perspective of an online-media-provider
[object Object],[object Object],[object Object]
The perspective of an online-media-provider ,[object Object],[object Object],[object Object]
The perspective of an online-media-provider = high costs for communication,  data management and publication   -> Yet there is a high interest and demand for it Why should there be  a free of charge event advertisement ?
The perspective of an user
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The perspective of an user ,[object Object],[object Object]
= lots of semi-professional online-supplies;   too many calendars for a region! The perspective of an user
Free-of-charge mentality of the media as well as  free-of-charge-mentality of the event-manager leads to a negative finishing: Too little revenue or no success at all
Another reason
Another reason  History in Print-media: The traditional way of digitalization in publishing houses: Print    internet, not internet    print --> In volume little exportable data print    web
Complexity of the publishers-orientated software No external access for the input of an event-manger -> Software is only designed for the use within the publishing-house AND: Internetmedia have no sold online-edition => Print-business-idea (newspaper) makes no sense    for event-management; you can‘t just copy it Another reason  History in Print-media:
In addition to that The media is not exchanging their data  with each others as they are in  competiton-situation As a small media company you  won‘t make any profit  when you buy your event-data from external Public-relation-agencies are not that much into online so far (Offers and personal capacity for Digitalisation, acceptance of the customers)
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Idea and Concept of Frankentipps.de
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Result: The Frankentipps.de-Idea event-manager login-area for event-manager powerful admin-sector  digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission  mobile web calendar  + mobile tagging Main difference: Event-Manager pays a fee  for the digitalization and  online-distribution (Marketing)  of his data. ->   No free of charge-input results in   ->   more output!
Result: The Frankentipps.de-Idea + ideal digitalization of data!  + guaranteed (independent)    publication of all datas: 1:1,   not-shortened!  + immediately online! event-manager login-area for event-manager powerful admin-sector  digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission  mobile web calendar  + mobile tagging
Result: The Frankentipps.de-Idea + excellent utilisation    „Networking“    = Multiplication! + fast + far-reaching! + changes/ complementation   at all time and    online immediately! event-manager login-area for event-manager powerful admin-sector  digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission  mobile web calendar  + mobile tagging
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
Handling-perspective event-manager   special developed for event advertisement e.g. periodical, regular or  unregular event-dates Simple + time-saving solution!
[object Object],Handling-perspective event-manager
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Professional Ticketing-System
[object Object],[object Object],[object Object],[object Object],[object Object],Ticketing / advance sale
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],www.veranstalter.de/mobil
All data are automatically search engine optimized  (e.g. google.com, yahoo.com,…) Direct submissions with Google Sitemaps!
Multiplication!  Transmitting to a media-partner network  (Web, Web 2.0, social networks, print-publisher)
[object Object],[object Object],[object Object]
= fast, high reaching, local and subregional Over 4 million people:  Frankentipps.de is connecting the region!
„ Frankentipps is not aiming for being the portal with the most events online, Frankentipps is aiming for reaching the most visitors for one event.“ Strategy
150.000 user 5.000+ events 500 events Concentration on ad, circulation, coverage not on events Concentration on events, no ads More attention for a event = higher pro rata regular concepts Frankentipps.de 150.000 user
[object Object],[object Object],[object Object],[object Object]
Pros for user -> Events only – no adds! -> High quality of    delivered information -> Far-reaching supply
Pros for user -> Local and subregional supply -> Many features and services -> Newsletter without adds -> Mobile website:    www.frankentipps.de/mobil
Pros for media-partner e.g. Cityguide hugo!  -> Additional content -> not branded content -> High Quality -> Local and subregional supply
Pros for media-partner e.g. Cityguide hugo!  -> Immediately data-exchange -> No running-costs for data-   reserach/digitalization -> Export from online to print -> No investments, turnover -> A cost-efficient solution
Pros for artist -> event-manager has got an    excellent solution for online-   marketing Events are published quick    and far-reaching Further use of published events (e.g. linking, web-napping) Artists doesn‘t need to be involved in Online-marketing
Development Over 1.300 registered event-managers Over 60 media partners 180.000 users per month, in total more than 350.000 by media-network 800 GB Traffic on 3 servers
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet… Medium Number 1  for information and searching   Key medium and biggest communication revolution in our time Media structural change Media usage, possibilities and press work changes
The digitalisation and distribution of data  is a main topic The assignment for human ressources in internet-jobs  (e.g. data care / servicing on web-media) is gaining  more and more importance
Is the email-newsletter, the leaflet, the poster or the add in the paper enough for the future ?  NO.  Others will become faster with online-marketing !
Financial crisis! Budgets + Sponsoring is shortened, canceled! Internet enables  extensive economies! Take a chance!
Thank you very much for your attention!

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Online Event Advertising - the concept of the event portal Frankentipps.de

  • 1. Online Event Advertising The concept of the event portal Frankentipps.de
  • 2.
  • 3. Klaus Wolfrum, born 1969 wolfrum kommunikationslogik Company Foundation 1998, (at present seven full-time and part-time Employees) Our core-business is to show how to make the most out of the internet at a regional level Therefore we offer customer support for regional medium-sized businesses (especially in the region of Erlangen, Germany)
  • 4.
  • 5.
  • 6.
  • 7. The perspective of an event-manager
  • 8.
  • 9. The perspective of an event-manager Free of charge-mentality in the web guarantees no quality e-Mail distribution list local newspaper city- mag/guide local web-portal Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information publication event-manager PR-department
  • 10. The perspective of an event-manager - Less possibilities of communicating with the email-distributor in case you want to add any changes to your advertisement - Often no service, no support because of free of charge e-Mail distribution list local newspaper city- mag/guide local web-portal publication Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information event-manager PR-department
  • 11.
  • 12.
  • 13. = lots of hard work for just a little success „ free of charge“ is not real equal free of charge Spending time !!! Print advertisings. Factor „probality“ costs probably a high volume of visitors/cash-turnover -> Free of charge goes along with dependency The internet is not used to its fullest potential The perspective of an event-manager
  • 14. The perspective of an online-media-provider
  • 15.
  • 16.
  • 17. The perspective of an online-media-provider = high costs for communication, data management and publication -> Yet there is a high interest and demand for it Why should there be a free of charge event advertisement ?
  • 19.
  • 20.
  • 21. = lots of semi-professional online-supplies; too many calendars for a region! The perspective of an user
  • 22. Free-of-charge mentality of the media as well as free-of-charge-mentality of the event-manager leads to a negative finishing: Too little revenue or no success at all
  • 24. Another reason History in Print-media: The traditional way of digitalization in publishing houses: Print  internet, not internet  print --> In volume little exportable data print  web
  • 25. Complexity of the publishers-orientated software No external access for the input of an event-manger -> Software is only designed for the use within the publishing-house AND: Internetmedia have no sold online-edition => Print-business-idea (newspaper) makes no sense for event-management; you can‘t just copy it Another reason History in Print-media:
  • 26. In addition to that The media is not exchanging their data with each others as they are in competiton-situation As a small media company you won‘t make any profit when you buy your event-data from external Public-relation-agencies are not that much into online so far (Offers and personal capacity for Digitalisation, acceptance of the customers)
  • 27.
  • 28.
  • 29.
  • 30. Result: The Frankentipps.de-Idea event-manager login-area for event-manager powerful admin-sector digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission mobile web calendar + mobile tagging Main difference: Event-Manager pays a fee for the digitalization and online-distribution (Marketing) of his data. -> No free of charge-input results in -> more output!
  • 31. Result: The Frankentipps.de-Idea + ideal digitalization of data! + guaranteed (independent) publication of all datas: 1:1, not-shortened! + immediately online! event-manager login-area for event-manager powerful admin-sector digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission mobile web calendar + mobile tagging
  • 32. Result: The Frankentipps.de-Idea + excellent utilisation „Networking“ = Multiplication! + fast + far-reaching! + changes/ complementation at all time and online immediately! event-manager login-area for event-manager powerful admin-sector digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission mobile web calendar + mobile tagging
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  • 36. Handling-perspective event-manager special developed for event advertisement e.g. periodical, regular or unregular event-dates Simple + time-saving solution!
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  • 43. All data are automatically search engine optimized (e.g. google.com, yahoo.com,…) Direct submissions with Google Sitemaps!
  • 44. Multiplication! Transmitting to a media-partner network (Web, Web 2.0, social networks, print-publisher)
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  • 46. = fast, high reaching, local and subregional Over 4 million people: Frankentipps.de is connecting the region!
  • 47. „ Frankentipps is not aiming for being the portal with the most events online, Frankentipps is aiming for reaching the most visitors for one event.“ Strategy
  • 48. 150.000 user 5.000+ events 500 events Concentration on ad, circulation, coverage not on events Concentration on events, no ads More attention for a event = higher pro rata regular concepts Frankentipps.de 150.000 user
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  • 50. Pros for user -> Events only – no adds! -> High quality of delivered information -> Far-reaching supply
  • 51. Pros for user -> Local and subregional supply -> Many features and services -> Newsletter without adds -> Mobile website: www.frankentipps.de/mobil
  • 52. Pros for media-partner e.g. Cityguide hugo! -> Additional content -> not branded content -> High Quality -> Local and subregional supply
  • 53. Pros for media-partner e.g. Cityguide hugo! -> Immediately data-exchange -> No running-costs for data- reserach/digitalization -> Export from online to print -> No investments, turnover -> A cost-efficient solution
  • 54. Pros for artist -> event-manager has got an excellent solution for online- marketing Events are published quick and far-reaching Further use of published events (e.g. linking, web-napping) Artists doesn‘t need to be involved in Online-marketing
  • 55. Development Over 1.300 registered event-managers Over 60 media partners 180.000 users per month, in total more than 350.000 by media-network 800 GB Traffic on 3 servers
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  • 58. The Internet… Medium Number 1 for information and searching Key medium and biggest communication revolution in our time Media structural change Media usage, possibilities and press work changes
  • 59. The digitalisation and distribution of data is a main topic The assignment for human ressources in internet-jobs (e.g. data care / servicing on web-media) is gaining more and more importance
  • 60. Is the email-newsletter, the leaflet, the poster or the add in the paper enough for the future ? NO. Others will become faster with online-marketing !
  • 61. Financial crisis! Budgets + Sponsoring is shortened, canceled! Internet enables extensive economies! Take a chance!
  • 62. Thank you very much for your attention!