Steven Johnson, writing in The Wall Street Journal, has some good news for the publishing industry: the Kindle and other electronic readers are going to help you sell a lot more books!
But he also has some bad news for the authors: readers aren’t going to finish most of them.
“Because they have been largely walled off from the world of hypertext, print books have remained a kind of game preserve for the endangered species of linear, deep-focus reading,” Johnson writes. But thanks to digitization, books will soon become just another part of the enormous universe of online information, available when and where and how you want it.
Readers, he predicts, will create “booklogs,” analogous to Weblogs (now known just as blogs), pulling out and commenting on passages they find particularly illuminating or maddening. And Google will start indexing and ranking individual pages and paragraphs according to how much of this chatter they generate.
So much for the ancient pleasures of reading silently, and alone. And so much for writing with the intention of holding attention through a long linear narrative:
Individual paragraphs will be accompanied by descriptive tags to orient potential searchers; chapter titles will be tested to determine how well they rank. Just as Web sites try to adjust their content to move as high as possible on the Google search results, so will authors and publishers try to adjust their books to move up the list.
What will this mean for the books themselves? Perhaps nothing more than a few strategically placed words or paragraphs. Perhaps entire books will be written with search engines in mind. We’ll have to see.
Johnson also imagines the day when you’ll be able to buy books by the chapter, the short story or the poem. Maybe Paper Cuts should replace the Living With Music feature with playlists of favorite literary moments?
For Johnson’s full article, click here.
(Alarmed by this brave new world? Go back and reread John Updike’s essay in the Book Review lamenting Google’s snippetization of literature.)
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