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Hayward Promise Neighborhood: Wrapping Children in Coordinated Educational & Health Supports from Cradle to College to Career
A strong and vibrant country requires children who are educated, healthy and ready to enter the workforce. Yet, 16 million children live in poverty; these children lack the opportunity to reach their full potential. Multi-faceted approaches are needed so that all children will have access to resources to ensure they are healthy and live in supportive communities.
Inspired by the success of the Harlem Children’s Zone, Promise Neighborhoods are place-based efforts, wrapping children in educational, social and health programs and supportive services from the cradle, to college, to career. The vision of the program is that all children and youth growing up in Promise Neighborhoods have access to great schools and strong systems of family and community support that will prepare them to attain an excellent education and successfully transition to college and a career. The purpose is to significantly improve the educational and developmental outcomes of children and youth in our most distressed communities.
Hayward Promise Neighborhood (HPN) was funded in 2012 to serve the Jackson Triangle in Hayward, California and/or students that attend six focus schools within the Hayward Unified School District. California State University East Bay serves as the lead agency, and works in partnership with 10 other local agencies to ensure both student and community success.
HPN uses a system of networks to create a mutually reinforcing accountability structure, which enhances collective impact and provides a unique multi-disciplinary model that supports education, health and safety equity.
Each network has a director who is responsible for ensuring alignment of activities to impact project indicators, using the synergistic lenses of Results Based accountability and Collective Impact.
The presentation will highlight the agencies that provide Early Learning Services and the role that professional development plays in capitalizing on our individual specialties and strategies. She will use our work for ensuring that participants have a medical home to demonstrate this coordination.
The webinar will discuss Promotores, a community-based model of empowerment and leadership and training; and discuss their central role in creating access to health care for HPN residents. It will discuss the integration of Promotores in HPN, the focus on social determinants of health, and the on-going professional development needs to ensure an accountable and high-quality partnership.
The upcoming presentation will discuss HPN’s cradle to college to career a pipeline with a specific emphasis on its partnership with: Cal State East Bay, Chabot College, Hayward Unified School District and the City of Hayward. By operationalizing a college-going culture through use of existing resources, HPN is improving educational outcomes.
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 Elson B. Nash, Team Lead, Promise Neighborhoods U.S. Department of Education
Elson B. Nash has worked in the education and non-profit fields for 24 years. He started his career with the Carter Center’s first domestic initiative called the Atlanta Project (TAP). After TAP Elson worked in various capacities in higher education at the local, state and national levels. Mr. Nash’s career as a funder began at Ashoka-Innovators for the Public where he searched and selected social entrepreneurs in the U.S. and Canada. From Ashoka, he went to the Corporation for National and Community Service (CNCS) where he started as a program coordinator for Learn and Serve America. His tenure at CNCS ended after 10 years where he ultimately served as the Deputy Director of the White House Council for Community Solutions.
In July of 2012, Mr. Nash began as Team Lead for the Promise Neighborhoods and Full Service Community Schools programs. These programs are the primary place-based initiatives of the U.S. Department of Education focusing on the full spectrum of programming from the cradle to career.
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 Renee Sutton Herzfeld, Executive Director, Community Child Care Council of Alameda County (4C’s) & Director, Early Learning Network for Hayward Promise Neighborhood
Renee Sutton Herzfeld is the Executive Director of Community Child Care Council (4C’s) of Alameda County. As 4C’s Executive Director, she is the chief officer over management and implementation of agency operations and programs which include the following: the Resource and Referral Agency for Southern Alameda County, an award winning national Child Health and Nutrition program, Child Care Payment programs which provide financial support to assist low income parents in accessing child care, Bright Future Early Learning Center in Oakland, and 4C’s Annual Children’s Faire where the whole community comes together in the spirit of an old proverb, “It takes a village to raise a child.”
Ms. Herzfeld has held adjunct faculty positions and taught Early Childhood Education courses at Chabot, Ohlone, and Merritt Colleges. She has served on the Alameda County Local Planning Council, and was State President for the California Child Development Administrators Association. Having served the community for the over 25 years, she has gained considerable expertise in working with child development professionals at various levels. She currently serves as the Director of the Hayward Promise Neighborhood Early Learning Network. Ms. Herzfeld is passionately dedicated to achieving excellence within the organization she serves, as well as local, state and national efforts that ensure that children have environments and resources they need to be healthy and strong. She and her husband, Martin, are delighted to be the parents of two daughters, Hannah and Liane.
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 Carlos Londono, Director of Health Education, Tiburcio Vasquez Health Center
Carlos Londono was born in Cali, Colombia. Since he came to the United States in 2000, he has been working with Tiburcio Vasquez Health Center, Inc., in Union City and Hayward, CA. Mr. Londono is a foreign graduated physician (MD) from Universidad del Rosario, Bogota, DC, with a background in geriatric primary care, gerontology education and public health programs. In the United States, he began activities as a volunteer for the Latina cancer support group project “Vida con Esperanza” in Union City. He joined the clinic as health educator for the chronic disease health education program implementing cancer, diabetes, tobacco cessation and cardiovascular prevention education interventions targeting Latino(a) adults through the Promotores de Salud model. Since 2003, he has been the Community Health Education Director and oversees cancer, diabetes, HIV, Immunization and Promotores de Salud programs. His interest has always been primary health care, health promotion and prevention programs. Mr. Londono believes health promotion is a valuable investment and an essential element of health development to enable people to increase control over and to improve their health.
Throughout his career he has been committed to working with the Latino population and underserved populations. Mr. Londono has focused on promoting community education through the health promoter model and behavioral interventions as well as improving health services from the community clinic side. He is bilingual in Spanish and English and currently doing the online MPH program at the School of Public Health, University of California, Berkeley.
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 Lauren Pitcher, Communications Manager, Hayward Promise Neighborhood
Lauren Pitcher joined Hayward Promise Neighborhood in 2013 as the Communications Manager at California State University, East Bay.
Ms. Pitcher brings her diverse experience from the corporate public relations sector to Hayward Promise Neighborhood. With over seven years of experience, she has represented a variety of technology, security and consumer companies supporting their public relations and communications strategies in a variety of areas including: media and government relations, event planning, brand messaging and social media engagement. Most recently, she was a Senior Account Executive with Edelman, one the largest global public relations firms, working with Adobe.
Ms. Pitcher is a true California girl having lived in the Bay Area her entire life. She received her bachelor’s degree in Communications Studies from Sonoma State University and a minor in Theatre Arts with a concentration in dance. She and her husband, Will, are the proud parents of their two year old daughter Lailah Chanel.
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