Contact: Nick Cavarra - SocialPunchMarketing
310.702.0210
When
Friday August 22, 2014 from 9:00 AM to 11:00 AM PDTAdd to Calendar
Where
University Center at College of the Canyons26455 Rockwell Canyon Road
Santa Clarita, CA 91355
Driving Directions
About the Presenter
Social Punch Marketing is a full service marketing company with a focus on helping you get the best results out of your Constant Contact account. We work with small businesses, non-profits, theaters, restaurants and real estate brokers. We excel at training our clients to use Constant Contact and understand best practices for email and social media marketing so they can deploy effective, results driven campaigns. But if you’d rather have us do it all for you, we’re happy doing that too!
SocialPunchMarketing founder, Nick Cavarra, has spoken at many conferences as an expert in Behavior Change and Social Impact Marketing including the 2012 San Diego Cause Marketing Conference, 2011 Behavior and Climate Change Conference and the 2011 PIRATES Nonprofit Cause Marketing Seminar.
With over 25 years of experience in marketing and entertainment, Nick has worked on water conservation campaigns with the Lower Colorado River Authority, Metropolitan Water District and the California Department of Water Resources, as well as energy conservation campaigns for Flex Your Power in California. He has developed campaigns to improve children’s education and nutrition (First 5 California); emergency preparedness (Office of the Los Angeles Mayor – Homeland Security Department), campaigns to discourage bullying and gang violence (Los Angeles Human Relations Commission Zerohour Program), as well as social media campaigns for education leaders (UCLA Extension). No stranger to production in radio, Nick launched and produced the business talk radio show 2MinutesWith (now Unfinished Business) with co-hosts Renee Fraser and Betsy Berkhemer currently airing on KFWB News Talk 980 in Los Angeles. He performed on Broadway as well as produced two award winning musicals in New York.
He is a 2011 Fellow of the Leadership LA program through the Southern California Leadership Network and is an active member of the Los Angeles Area Chamber of Commerce.
He is a veteran of the 82nd Airborne Division, earning multiple letters of commendation, completing 32 parachute jumps, and was honorably discharged after serving from 1983-1986. He attended the USC School of Cinema and Television, with a BFA in Theater Arts.
To learn more, visit us at www.socialpunchmarketing.com or check us out on LinkedIn, Facebook or Twitter.
Nick CavarraSocialPunchMarketing
310-702-0210
nick@socialpunchmarketing.com
Getting Started with Constant Contact
When: Friday, August 22, 2014, 9:00am – 11:00am
Where: University Center at College of the Canyons
26455 Rockwell Canyon Road, Santa Clarita, CA 91355
Parking: Be sure to enter the campus from Rockwell Canyon Road and University Center Drive. Follow University Center Drive to where it dead ends into a parking kiosk. Purchase a $2 parking pass, place it on your dashboard and park in any unmarked spot. Parking will be congested by 9:00 am, we recommend that you arrive early to park. Parking lot 14 and 13 are located closest to the University Center.
Please bring a business card for admission.
Presenter: Nick Cavarra of SocialPunchMarketing (Constant Contact Authorized Local Expert)
Agenda:
- 8:45 AM Registration
- 9:00 AM - 11:00 - Getting Started with Constant Contact
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
• What is permission-based email marketing and becoming a trusted sender
• Email list building
• Increasing deliverability and open rates
• Writing good subject lines and content - getting readers to take action
• Tracking results and what to do with this information
• How email and social media marketing work together to achieve goals
LIVE DEMO and WALKTHROUGH - Take a sneak peek at the Constant Contact tools and how easy it is to create a branded email campaign. This Live Demo provides an overview of the tools, features, and techniques of Email Marketing with Constant Contact. Learn practical information that you can apply immediately! Live Demo will cover these topics:
Contacts Permission based, how to add, collecting
Templates Layouts, Colors, Styles and Branding
Additions Images, links, Videos and documents
Social Media How to update and share effectively
This event is sponsored by Constant Contact and the Small Business Development Center of Santa Clarita and is free to attend.
The Small Business Development Center (SBDC) hosted by College of the Canyons (COC) serves Northern Los Angeles County – the Antelope, San Fernando, and Santa Clarita Valleys. We help prospective and existing small business owners start new businesses, tackle current business challenges, and develop the tools and methodologies necessary to successfully manage and grow their businesses. We provide workshops, trainings, one-on-one consulting engagements, networking and other resources to the business community.
We receive our funding from the SBA, COC, various state and municipal grants, and a wide variety of business partnerships. Fees for our consulting and advisory services are paid out of our various funding sources, which means your consulting engagement with SBDC Business Advisors is provided at no cost to you or your business, and our trainings and workshops are provided free or at a nominal cost. We are part of the Los Angeles regional network of SBDCs which serves businesses in Santa Barbara, Ventura and Los Angeles counties and affiliated with the state and national network of SBDCs which provide advisory services throughout California and the nation.
Whether you are an early stage entrepreneur or an established business, our team of business advisors can provide you with expert advice and guidance in a wide variety of disciplines including business plan development, obtaining small business and other certifications, using social networking tools to drive customers, developing a marketing plan, developing a financial forecasting model, completing loan applications for SBA and private funding or getting ready to pitch your business to an angel investor group. We can also provide you with assistance in accessing equity capital, state and federal government contracting and much more.
To learn more or to schedule an initial one-on-one business consultation, please contact our main office by emailing us at sbdc@canyons.edu or calling us at 661-362-5900.
If you would like to try a FREE trial of any of the Constant Contact suite of products prior to the event, please use this link>>>>>.