Survey for Classical Music Listeners
This survey forms part of the research for Chiara Beebe’s Masters level dissertation for submission at the European School of Economics, Milan. The dissertation explores how small classical record labels can manage for the changing 21st century marketplace using Milan-based label Concerto Classics as a case study. This survey aims to explore some of the consumer habits of classical music listeners and the preferences of current customers of Concerto Classics. This survey is confidential and the results will only be published within the submitted dissertation.
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Part 1: Basic information
How old are you? *
(years of age)
What is your gender? *
Where do you currently live? *
(write the country below)
Are you... *
Required
Do you play a musical instrument, sing or conduct music? *
Part 2: Consumption habits of classical music
How many hours per week do you listen to classical music? *
(please refer to hours in the past week)
Which devices do you use to listen to classical music? *
(tick one or more)
Required
How do you prefer to purchase classical music? *
Which methods do you use to listen to classical music digitally? *
(tick one or more)
Required
Rate from 1 to 5 the extent to which you take PRICE into consideration when deciding how to download classical music. If you do not download classical music online please skip this question.
(1 = I don’t take this into account at all, 5 = I take this into account a lot)
Clear selection
Rate from 1 to 5 the extent to which you take the QUALITY OF RECORDING into consideration when deciding how to download classical music. If you do not download classical music online please skip this question.
(1 = I don’t take this into account at all, 5 = I take this into account a lot)
Clear selection
Rate from 1 to 5 the extent to which you take ARTIST WELLBEING into consideration when deciding how to download classical music. If you do not download classical music online please skip this question.
(1 = I don’t take this into account at all, 5 = I take this into account a lot)
Clear selection
Rate from 1 to 5 the extent to which you take LABEL WELLBEING into consideration when deciding how to download classical music. If you do not download classical music online please skip this question.
(1 = I don’t take this into account at all, 5 = I take this into account a lot)
Clear selection
Rate from 1 to 5 the extent to which you take ETHICAL RESPONSIBILITY into consideration when deciding how to download classical music. If you do not download classical music online please skip this question.
(1 = I don’t take this into account at all, 5 = I take this into account a lot)
Clear selection
Rate from 1 to 5 the extent to which you take the RISK OF PROSECUTION into consideration when deciding how to download classical music. If you do not download classical music online please skip this question.
(1 = I don’t take this into account at all, 5 = I take this into account a lot)
Clear selection
Are there any other elements not mentioned which you strongly consider?
Which of these online platforms do you engage with regularly? *
(tick one or more)
Required
How do you discover new pieces of classical music? *
(Tick one or more)
Required
Part 3: Concerto Classics
Have you ever purchased any products from the classical record label Concerto Classics? *
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