Why aren’t more business leaders online?

 

Anyone who thinks new technology isn’t going to keep changing the world has got their head in the sand. We are seeing progress every day online, and businesses are doing their level best to keep up and get ahead.

However, when you get to the very top of companies, there is a surprising lethargy about using the online tools already available: social media. Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.

So why are only 16% of CEOs currently participating in social media? IBM’s 2012 Global CEO Study found that most CEOs are clearly not taking social media seriously. Only one of more than 1,700 respondents had their own blog! Some are on LinkedIn, fewer on Twitter and even less on Facebook, Google+ and elsewhere on the web.

The study indicated that within five years social media will be the number two way to engage with customers (after face-to-face personal interaction). That’s a step in the right direction, but why wait five years? The internet will have changed all over again by then, and business is in danger of being left behind.

It isn’t just CEOs that can make the most of social media. Where possible, everyone within a company should be engaged in what is happening elsewhere within their business, and in the wider world. Social media is a great way to do this. Also, it can furnish a spirit of community, not least amongst global, widespread companies.

Nevertheless, like all other areas of business, CEOs have the opportunity to set the bar. By ignoring social networks, they are potentially missing a trick.

There are lots of business leaders utilising social media, and yours truly is only too happy to be counted among them. But the beauty of the web is that there is plenty of room for everyone. Does anybody else want to join the party? There’s only one rule for entry - no ties allowed!

A reason is of not take part of new ideas might be the fear of not Get the reconiton and or the patent.To invent&create something unknown for mindkind is somehow for the most scary stoff.It shoudnt.For instance When Marta Benz-Stuttgart tok her husband Automobile -Inventor of the automobile,Carl Benz,called Mercedes Benz in modern time for a long ride.In the late 1870 to the 1885 even the Horses stalled as well human wondered What om Earth this was.All and all : new,unknown energi apparatures,engines,machines can be for most people very difficult to accept

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CAIFER SRL

Daniel H. Fernández

8y

Somos una empresa fundamentalmente de bien, trabajamos bajo las normas de nuestro país Argentina, tenemos por tanto todos los problemas de este sistema, y cuesta mucho el día a día, nos dedicamos a trabajos de acero inoxidable, estamos lejos de vuestra tecnología, pero tenemos una meta firme y decidida de crecer y desarrollarnos, no le solicito nada, solo le comento nuestra realidad en un país tan lejano y tan cercano a muchos de nosotros que admiramos la tecnología y la humanidad. Que sigan vuestros éxitos y que logremos nosotros también dejar de "remar en la densidad" como se dice por estas tierras. Saludos cordiales.

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Alavy Tafty

سید عبدالهادی عاصی علوی تفتی في شرکت تک گل کویر ایساتیس

9y

سلام...خدا قوت.....فقط خدا ..

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Eva Hompoth

Eva The Relationship Maker

9y

It is going to take a new generation to appreciate the power of social media. Some business people they are so stack in the old ways of doing things because that's what worked for them, that they totally resent the new technology. Would be nice to find a middle ground, since person to person communication becomes more and more extinct.

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Bill Bonds

President at New Era Golf Ohio

9y

Tristam, you are so full of crap. I can answer this in a 1,000 fewer words than it took you. CEO's are focused and busy. They monitor social media but don't comment unless it affects their industry or pisses them off. Bill Bonds President & CEO - Helical Line Products

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