For more good ideas for your real estate investing,
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If you’re focusing on certain areas that you’re interested in buying real estate at discounts, part of your marketing in those areas can be encouraging people to follow your Twitter posts.
The benefit to the homeowners is they will learn about what’s happening in their area by following and reading your twitter updates.
You can share median house prices, numbers of homes sold, numbers of home listed, foreclosure stats, etc.
You’re offering them information that could be helpful to them currently, and also down the road.
That’s going to be a very powerful connection you’re going to have with these people if you’re consistent with your posts on a regular basis. That way you’re showing you’re dependable.
You’re trying to convey that you’re the area expert. You’re proving this to them each time you post details about the area they live in.
Of course, you should also be mentioning how you’re always interested in buying homes in these areas and that you’re a real estate investor.
Let these people know that if they’re behind on their payments, or motivated to sell their house fast for whatever reason, that they should call you first.
That’s because you’re here to help people find solutions to their problems and one of those solutions can be helping them get out from underneath their monthly loan payments.
Different from how homeowners might receive costly direct mail pieces from investors or Realtors every once in a while, this is free and you can post every day if you like.
Because of the casual nature of Twitter, you don’t always have to post details; you can post things that will share a little bit about yourself in the process.
That way people get to know about you. This creates familiarity and comfort.
You can begin responding to people who respond to your posts. After a while they might even feel as though they know you.
And who do you think they’ll turn to if and when they become motivated home sellers? Who do you think they’ll refer when they know of someone who needs to sell their house fast?
Chances are they’ll turn to the person who’s the area expert…the one they feel as though they know…hopefully that’s YOU after you do this for a while.
Once you’ve made a deal in that neighborhood, you might consider posting saying you’ve help a family who needed to sell fast and to think of you in the future if the need comes up.
You might say, “I helped another family out from their mortgage payments in your neighborhood! If you need this service, please think of me. INSERT LINK TO YOUR WEBSITE”.
The link that you post can send people to your webpage that highlights that service. That way they can get to know more about you and how you can help them.
You can consider getting video testimonials of people you helped and put them on your website. Then create a Twitter post saying something like, “Watch the video of the family I just helped in your neighborhood… INSERT LINK TO YOUR WEBSITE”.
This is known as “social proof”. People feel more comfortable doing things that other people around them are doing. This is helping you convince people that you’re the person they should turn to in need.
When you show people that…
- You’re the person they should go to
- Other people are going to you too
- And those people are very happy with you
…chances are your business is going to grow.
When you’ve got one deal, you’ve got something to be promoting to these people.
Your goal should be to try to market the fact that you’ve got a deal, or just helped people with a deal that’s past, and grow the exposure and interest so you can turn it into more deals.
That way one deal might turn into 2 deals, 3 deals, 4 deals…you get the idea.
You’re creating interest, business, social proof. You’re marketing all these things to create more deals that you can tell people about that generates even more business.
YOU are then the area expert, or at least one of them and you can start creating that snow ball using Twitter posts that cost you nothing.
If you’re targeting different areas, you can create a Twitter account for each area and then start to work this model.
This is something simple you can start doing today. I hope this helps!
Make Good Things Happen…
Mark~
P.S. For more good ideas for your real estate investing,
click on the graphic links on the right side of this page ==>
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