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Preppy: Cultivating Ivy Style Hardcover – October 4, 2011

4.4 out of 5 stars 73 ratings

The authoritative fashion history of the roots, growth, and offshoots of the quintessentially American preppy style.  Preppy offers the first definitive and in-depth volume on preppy fashion, exploring its evolution from its pragmatic origins and presence on elite Eastern campuses in America to its profound influence internationally and metamorphosis on the runway. For the first time, the preppy story is told completely and beautifully with iconic and never-before-published archival and editorial photographs and personal snapshots from the original Ivy elites.
Exploring all facets of men’s and women’s preppy fashion, this vibrant volume is replete with photographs and vintage ads illustrating the iconic elements of prep: from Oxford shirts, khakis, and Shetland sweaters to Peter Pan collars, madras pants, and Lilly Pulitzer tropical blooms. Authors Jeffrey Banks and Doria de La Chapelle also examine the fashion designers who played a major role in shaping the preppy look, from retail pioneers J.Press and Brooks Brothers to Ralph Lauren, who single-handedly marketed not just a look but a lifestyle. Also featured: a band of young twenty-first century Ivy stylists and fashion labels worldwide, who have infused preppy with high-octane design on and off the runway.
Preppy is a stunning tribute to an American phenomenon. 
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Editorial Reviews

Review

"...first definitive and in-depth volume on preppy fashion, exploring its evolution from its pragmatic origins and presence on elite Eastern campuses in America to its profound influence internationally and metamorphosis on the runway..." ~Habitually Chic

About the Author

Jeffrey Banks is a Coty Award-winning designer of men’s and women’s apparel. Doria de La Chapelle is a freelance writer who is coauthor of Tartan: Romancing the Plaid. She has written on fashion, beauty, and style for Mademoiselle magazine and other publications. Fifty years ago, Lilly Pulitzer created a perennial preppy icon with a simple bright-colored cotton shift. Her company has blossomed into menswear, children’s wear, and accessories for the home.

Product details

  • ASIN ‏ : ‎ 0847836614
  • Publisher ‏ : ‎ Rizzoli; First Edition (October 4, 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 170 pages
  • ISBN-10 ‏ : ‎ 9780847836611
  • ISBN-13 ‏ : ‎ 978-0847836611
  • Item Weight ‏ : ‎ 2.75 pounds
  • Dimensions ‏ : ‎ 8.86 x 0.95 x 11.34 inches
  • Customer Reviews:
    4.4 out of 5 stars 73 ratings

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Customer reviews

4.4 out of 5 stars
73 global ratings

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Customers say

Customers appreciate the book's historical content, with one review highlighting its detailed exploration of the Ivy style of dress. Moreover, the book receives positive feedback for its readability and visual appeal, featuring lovely photographs that look good on coffee tables. Additionally, customers praise its excellent condition.

AI-generated from the text of customer reviews

10 customers mention "History"10 positive0 negative

Customers appreciate the book's historical content, with multiple reviews highlighting its comprehensive coverage of the preppy style's origins and influences.

"This is a beautiful book and the seller wrapped it well for posting. I would buy from this seller again." Read more

"I wrote the book I was longing to read, a serious history of the origins of Preppy dressing , lavished with many unseen before photos to illustrate..." Read more

"...has beautiful production values, lovely photographs as well as nice bits of nostalgia...." Read more

"...how to live,or acquire the lifestyle, but, in my opinion,gives the reader a good history on the fashion of the lifestyle...." Read more

9 customers mention "Readability"9 positive0 negative

Customers find the book readable, with one describing it as a quick and fun read.

"...It looks very good on the library coffee table, is fun but doesn't have a great deal of substance." Read more

"Hard to find book. Arrived in great condition. Interesting read but also just fun to look at all the pictures." Read more

"This is a great "coffee table" book; one that I actually read. It gives a great historical perspective to being "preppy"...." Read more

"It's such an awesome book about a style I love. The pictures are amazing. However, there were a few typos." Read more

9 customers mention "Visual quality"7 positive2 negative

Customers appreciate the lovely photographs in the book, noting that it looks good on library coffee tables. One customer mentions it is lavishly illustrated with many unseen before photos.

"...a serious history of the origins of Preppy dressing , lavished with many unseen before photos to illustrate that history...." Read more

"...yesterday and I will admit it has beautiful production values, lovely photographs as well as nice bits of nostalgia...." Read more

"...Arrived in great condition. Interesting read but also just fun to look at all the pictures." Read more

"...is no attempt to identify principles of preppy dressing, no discussion of preppy style dos and do nots...." Read more

3 customers mention "Spruce up"3 positive0 negative

Customers are satisfied with the book's condition, with one noting its beautiful production values.

"...:Cultivating Ivy Style yesterday and I will admit it has beautiful production values, lovely photographs as well as nice bits of nostalgia...." Read more

"Hard to find book. Arrived in great condition. Interesting read but also just fun to look at all the pictures." Read more

"Fantastic Book. Arrived in Excellent condition!" Read more

Hard to find - out of print.
5 out of 5 stars
Hard to find - out of print.
Hard to find book. Arrived in great condition. Interesting read but also just fun to look at all the pictures.
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Top reviews from the United States

  • Reviewed in the United States on August 13, 2023
    This is a beautiful book and the seller wrapped it well for posting. I would buy from this seller again.
  • Reviewed in the United States on November 15, 2020
    I wrote the book I was longing to read, a serious history of the origins of Preppy dressing , lavished with many unseen before photos to illustrate that history. I hope others enjoy it as much as I did creating this story of America's enduring style of dressing.
    2 people found this helpful
    Report
  • Reviewed in the United States on October 7, 2011
    I received my copy of Preppy:Cultivating Ivy Style yesterday and I will admit it has beautiful production values, lovely photographs as well as nice bits of nostalgia. In some ways it reminds me of the book from a few years ago called a Priviledged Life only this one focuses solely on wardrobe. It looks very good on the library coffee table, is fun but doesn't have a great deal of substance.
    8 people found this helpful
    Report
  • Reviewed in the United States on February 2, 2021
    Hard to find book. Arrived in great condition. Interesting read but also just fun to look at all the pictures.
    Customer image
    5.0 out of 5 stars
    Hard to find - out of print.

    Reviewed in the United States on February 2, 2021
    Hard to find book. Arrived in great condition. Interesting read but also just fun to look at all the pictures.
    Images in this review
    Customer image
    One person found this helpful
    Report
  • Reviewed in the United States on May 24, 2013
    Despite what others may say about this book,it is a good read about the history of the preppy style of dressing. It is not a book on how to become preppy, but rather, how this syle of clothing has come into mainstream America.From Brooks Brothers to Ralph Lauren,Hilfiger,Nautica and others,this style of dress has become rooted in all cultures of America. As a person who's wardrobe and style in clothing runs from Savile Row traditional to dandy and prep, this book is a refeshing addition to my library. Again, this is not a book on how to live,or acquire the lifestyle, but, in my opinion,gives the reader a good history on the fashion of the lifestyle. It doesn't matter what race or culture you are from, if you enjoy a certain style of dress that suits your personality, more power to you. For others to suggest that this style of dress is only for a certain class of Americans, they are wrong. Read it with that in mind, and you will enjoy it as I did. Just my .02 cents worth.
    16 people found this helpful
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  • Reviewed in the United States on January 7, 2015
    This is a great "coffee table" book; one that I actually read. It gives a great historical perspective to being "preppy". I really enjoyed it.
    3 people found this helpful
    Report
  • Reviewed in the United States on August 23, 2013
    If you've ever wondered where all those fabulous clothes come from, look no further than this book. Lavishly illustrated with beautiful, timeless styles. It will inspire you to update your wardrobe!
    2 people found this helpful
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  • Reviewed in the United States on October 10, 2011
    I found "Preppy" to be profoundly disappointing. As I have most of the "Preppy Genre" sitting on my shelves already, I noticed right away that this book, lovely though the photos may be, is a splashy mix of every other attempt to capture the preppy style. There were many moments when I thought I was actually reading other books on the subject that I bought years ago. "Jocks and Nerds," another Rizolli style book from twenty years ago seems to have been used as a template. The writers include almost no original text, preferring to quote from every other book previously published on the subject. If I want to read what Lisa Birnbach has to say about being a prep, I can just pull down one of her two books.
    As for photographs, "Preppy" includes many that have been used as examples by countless other books, articles and blogs. Any that I hadn't seen in other places were lesser examples than those one can enjoy in "Take Ivy" or Salk's book on WASP style. The book devolves even more when the chapters become endless collections of Ralph Lauren ads or those who have sought to copy Ralph Lauren. Does anyone interested in this subject not already know that Ralph Lauren's empire has been based on mimicking upper class fashion? Anyone? There is an ongoing theme of "aspiration" in this book, though I disagree that many preppy dressers are aspiring to be WASPS. The look has been popular in Japan for decades. Does that mean Japanese preppies want to be white Episcopalians from Greenwich? This is about style, not a social class, so the disjointed thesis was tedious. The Kennedy family is represented in many images in the book, but as Catholics, they can't even be described as WASPS. They are preppy.
    I could have created my own version of "Preppy" and saved quite a bit of money by gluing together some cut out magazine ads, Brooks Brothers catalogues and a few lines of text from books I already own.
    Lilly Pulizter wrote the forward, basically the only original thought in the entire book, in which she claims to know little about fashion and "plans to learn a thing or two from this book." Poor Lilly, I hope they gave her a free copy.
    64 people found this helpful
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Top reviews from other countries

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  • Ian P.
    5.0 out of 5 stars A very informative read with great images from the past and aspirational ads from the ...
    Reviewed in the United Kingdom on May 14, 2017
    Jeffery Banks is part style councillor part social historian. A very informative read with great images from the past and aspirational ads from the late 20th century. If you like timeless fashion you'll enjoy this book.
  • アレックス
    4.0 out of 5 stars It's preppy !
    Reviewed in Japan on October 11, 2013
    It's preppy ! いつでもクラシックに。男子ファッションは結局これ。
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  • M Syyap
    5.0 out of 5 stars Yuppy
    Reviewed in Canada on August 7, 2014
    Very good coffee table book.
  • Dr. M. J. Farooqui
    4.0 out of 5 stars Good photos!
    Reviewed in Spain on June 15, 2014
    A good basic book with eye-catching photographs. A bit over priced though. There are better books such as one by Alan flusser, I don't seem to recall the name I am afraid, is more informative albeit a basic read again.
  • Kevin Turton
    5.0 out of 5 stars Great book about Preppy style
    Reviewed in the United Kingdom on May 9, 2019
    Great preppy book.