3 reasons why movie and TV producers are
willing to show your product on the set, even if you don't pay
them to do it
How to get your own brand mentioned by one
of the actors or actresses
How to place your product into the hands of
the cast and crew and why this is a powerful technique
How "The Chronicles of Narnia" took
cross-promotion to the nth degree
How the magic of technology can place your
product onto sitcoms that have been in syndication for several
years
3 kinds of products that movies and TV
shows need on the set...provide these and many set crews will be
be more than happy to integrate your product on camera
When movies and TV shows don't want you to
have to pay for product placement
Why consumers trust product placement more
than they do paid commercials
Why authors can go after product placement
for their new books, even if the books aren't published yet
What authors must do to make sure their
books are a perfect fit with certain movies and TV shows
The TV series that does the best job with
building entire scripts around certain brands
The one thing you must have in place when a
script is written around your specific product or brand
The job titles of movie or TV people who
want to hear pitches for jewelry, clothing and handbags
How to find out whom you should pitch, and
how to contact them
2 inexpensive publications that lists
contacts for TV shows and movies so you can approach them
before everyone else does
The official name for the high-level
secretary who can route your pitch to the correct person
What to do before you pitch so you don't
waste time with a pitch that goes nowhere
A helpful website where you can find
information about a movie's cast, crew and production company
Another easy way to learn details about
movies and TV shows
The one thing to ask for so you'll be able
to identify opportunities for your product
The question you must never ask
movie or TV executives or you'll alienate them
Why you must find out as much as possible
about specific characters in the movies and TV shows you want to
pitch...and how to use that information to your advantage
Another fabulous online tool to use in your
hunt for product placement opportunities...it will take you less
than 10 minutes to use this
3 opportunities to get a poster of your
product onto the set of a movie or TV show
4 ways to build relationships with set
designers...this is no different than building a relationship
with journalists
Where to find a database of film and TV
product placement opportunities
Who pays for shipping if you send them a
product for the set
What you must do if you're sending big
appliances like a stove or refrigerator
Opportunities for artists to get their
artwork onto the set and what must be in place
When you have editorial control over how
your product is used, and when you don't
How to know whether your product will be
used again on the set of another movie or TV show
The one think you must NEVER do to alienate
someone on the production crew...it's even worse that if you
did this to a journalist
Another trick for finding out how to get
your product onto your favorite show or movie...this takes just
a few minutes
3 websites that list which movies or TV
show characters or which celebrities are wearing which brands of
clothing
A popular magazine that features "who's
wearing what" in each issue
2 ways to publicize your product placement
success stories so you generate even more exposure
