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Customer Expectation Management: Success Without Exception Paperback – January 1, 2006
Seemingly simple ideas are often the most powerful, and the hardest to uncover. In the 20th century, it was Peter Drucker's Management by Objectives. In the 21st century, it's Management by Expectation. Author Terry Schurter reveals the simple, yet powerful, idea of defining your business, not in terms of the goods and services you provide, but in terms of "customer expectations." Schurter explicitly links corporate strategy down into every niche and corner of the enterprise to ensure that your business sets and meets customer expectations --without exception. Providing clear and actionable guidelines, along with examples from FedEx, Virgin Mobile, Best Buy and a budget airline, he explains what companies can do to increase the customer pipeline, convert higher percentages of that pipeline to profitability, and extend the duration of the customer relationship where profitability is at its peak.
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This must-read book gives us powerful insights about the need to do no more, or less, than meet customer expectations --every time. It has great advice about how easy it can be to do that and become a hyper-competitive business.
--Roger Tregear, Leonardo Consulting, Canberra, Australia
Simply working harder at existing approaches - even excellent ones - may not be enough to retain demanding customers. As price differentials narrow and product features are quickly copied, business survival requires an unrelenting focus upon identifying and delivering additional and differentiating value for customers. Terry Schurter provides a manifesto for all those who are seeking to inspire a greater focus upon the experience of customers.
--Colin Coulson, Thomas, Professor of Direction and Leadership, University of Lincoln. Author, Winning Companies, Winning People
- Print length142 pages
- LanguageEnglish
- PublisherMeghan Kiffer Pr
- Publication dateJanuary 1, 2006
- Dimensions5.5 x 0.5 x 8.25 inches
- ISBN-10092965207X
- ISBN-13978-0929652078
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Product details
- Publisher : Meghan Kiffer Pr (January 1, 2006)
- Language : English
- Paperback : 142 pages
- ISBN-10 : 092965207X
- ISBN-13 : 978-0929652078
- Item Weight : 7.2 ounces
- Dimensions : 5.5 x 0.5 x 8.25 inches
About the authors
A seasoned practitioner with over 40 years of hands-on experience, Steve is one of industry's noted experts in Customer Experience, Advanced Business Process Management (BPM) and Performance Transformation. He heads the Research & Professional Services network within the BP Group.
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As a co-founder of www.bpgroup.org in 1992 Steve developed the world’s first and premier network for Business Process Management & Performance professionals. Now in 118 countries with membership of 110,000+ and 40+ global partners.
A noted leader Steve works as a mentor, coach and consultant and has helped pioneer through research and ‘hands-on’ exposure to the world’s leading companies the evolution to Advanced BPM aka 'Outside-In '. Recently recognised as a global thought leader in ‘Outside-In’ Steve continues to evolve process thinking towards a customer centric view of business.
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Thank you, the experience was enlightening, empowering, educating, encouraging and engaging.
Natasha Doren, South Africa
Thank you, Steve, I have never enjoyed anything more than the CX course, The weight of knowledge I gained and the enlightenment that I got is indescribable.
Reem Elsadig, Sudan
Thanks Steve for such an excellent program, the dedicated manner you use to share with us your wonderful knowledge and wisdom in CX, and time to response all our questions! God bless you, thanks a lot!
Yanese Angeles, Dominican Republic
You started me out on this journey my friend. Thanks for letting me live out my passion!
Molly Redenbaugh, Iowa, United States
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An inspirational speaker (he has chaired and keynoted at more than 20 international conferences since 2006), contributor to leading journals and author of several books including
- A Senior Executives Guide to BPR (1994)
- In Search of BPM Excellence (2004)
- Thrive! How to Succeed in the Age of the Customer (2005)
- CEM - Success without Exception (2006) and
- Outside-In. The secret of the 21st century leading companies (2010)
Steve previously worked for Citibank where he led restructuring and business process transformation programs both in the US and Europe.
Advisor to several boards across the globe and sits on the steering panel of the influential California based BPM Forum, a group of distinguished 'C' Levels heading up Global 500 companies.
He received the "Lifetime Achievement Award for contribution to Business" at Gartners Annual Summit in 2007.
He was admitted to the Architect World Hall of Fame in 2011.
Steve lives with his wife Penny and family in the UK and US.
Read of recent work at http://www.stevebtowers.com and reach him at steve.towers @ bpgroup.org
Specialties
Customer Experience Management
Customer Expectation Management
Business Process Management
Business Process Transformation
Business Process Re-engineering
Business Process Improvement
Outside-In
Enterprise Architecture
Coaching
Mentoring
Performance Management
Process Improvement
Process Excellence
Project Management Office
Strategy Execution
Training
Change Management
Strategic Alignment
Agile
BPR
BPM
ABPM
OI
BPI
EA
Architecture
Benefit realisation
Continuous Improvement
Six Sigma
Lean Sigma
Lean Six Sigma
Airlines
Telecom
Utilities
Government
Finance
TERRY SCHURTER is a global thought leader in Business Process Management (BPM), and Customer Expectation Management (CEM). He received the Global Thought Leadership Award in 2007 from the BPM Group and won the prestigious George Westinghouse Signature of Excellence award two years in a row. He is a highly sought speaker (including Fortune 50 C-level events) recently speaking at premier events in 9 countries across 4 continents.
He is the internationally acclaimed author of The Insiders Guide to BPM: 7 Steps to Process Mastery with Peter Fingar; Customer Expectation Management: Success Without Exception, cited as a manifesto for customer focused companies; Technologies for Government Transformation: ERP Systems and Beyond, awarded the 2006 Award for Most Effective Education by the Government Research Association and named to the Top Ten Books for Public CIOs by Public CIO Magazine; and In Search of BPM Excellence.
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