Advanced Search Engine Optimisation workshop

How to apply the latest SEO techniques that will maximise your website’s search rankings.

The number of websites and the volume of content available online is growing at an astonishing rate. So too are the new types of data, indexes and links that search engines use to generate results and rankings.

In this one-day workshop-style training course, you’ll learn how to apply advanced data design principles to build high-performance websites and SEO solutions that will boost your natural search rankings and visits. This highly practical and applied workshop will show you how to use link building techniques to exploit the way search engines now work and how to avoid technical pitfalls, such as content level roadblocks, that can send your rankings down and your customers elsewhere.

Who should attend Advanced Search Engine Optimisation?

Experienced search marketers and those with a good comprehension of the principles and practice of search marketing who want to fine tune techniques and make significant improvements to their website rankings.

How will I benefit from this workshop?

This advanced one-day workshop-style training course will help you develop superior search engine marketing strategies.

Outline programme for Advanced Search Engine Optimisation

SEO website design

Understand key SEO considerations when designing, building, or altering a website, including how to ensure rapid and complete search engine indexation, through to landing page design and template construction.

• How to use advanced data design principles to architect SEO solutions that maximise the breadth and magnitude of natural search rankings
• How to identify, avoid and alleviate common technical impediments to search engine access, including domain, page, and content level roadblocks.

Workshop session 1

A practical group-based session whereby you will apply your newly acquired knowledge to define an optimised website architecture for a sample site, including determining how the site should capture generic and long-tail search traffic and achieve rapid and full search engine indexation.

SEO for non-standard listings

Understand how to optimise your website and content for the new types of data that the search engines are now pulling into their standard search results, such as news, maps, images, and video listings. You will learn how to exploit:

• Image search
• Video search
• Google and Yahoo News
• Local search
• Shopping vertical search
• Google Base

Link building strategies

Understand the value of link building and the advanced options available to you, including how to plan and budget for link building campaigns.

• The 6 Laws of Link Building
• How to define and deploy a link building strategy that gets results
• Understand the benefits and drawbacks of all the link building options available to you
• How to use creative thinking to design and deploy scalable link building campaigns

Workshop session 2

A practical, group-based session to define a link building plan for an existing website

Workshop leader

Andreas Pouros has been involved in search marketing for over 8 years and as COO and Director of SEO at Greenlight, is responsible for an international team of search professionals including analysts, consultants, programmers and account managers. Andreas has personally led SEO projects for the likes of Microsoft, Expedia, Monarch Airlines, Alliance & Leicester, British Gas, and many more, with many of these projects garnering industry recognition and multiple awards.

Andreas is considered one of the pre-eminent authorities on SEO in the UK, and is frequently called upon by journalists and blue-chip companies for his expert opinion and experience in delivering enterprise-level SEO.

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