Social Media Strategies Conference, October 29-30, 2008 The Stanford Court, San Francisco, CA by Searchnomics 2008

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Overview

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The Social Media Strategies Conference is the premier event for CMOs, Social Media Managers, Online Community Managers, Corporate Communications, PR, Marketing, Advertising, and Recruiting Professionals.

This Conference will focus on how organizations can leverage Social Media to achieve their business goals. Social Media technologies such as blogs, micro-blogging, wikis, podcasts, video, RSS, forums, social networks, online communities, and social bookmarking are increasingly being leveraged by companies to:

Social Media 1) Build brand visibility and equity
2) Gain insight into customers
3) Promote products and services
4) Influence communities
5) Increase Web site traffic and leads
6) Drive product innovation


If you are looking to start a Social Media Program or already have one, this is the place to be to learn, meet others in social media, and connect with the community of social media practitioners, experts, thought leaders, and companies.

Hear from the experts about this cutting-edge space, how it impacts your business, and how you can leverage it. This conference will feature a combination of hands-on workshops, interactive sessions, panel discussions, and keynotes from thought leaders. Don't miss it!

(Image source: Robert Scoble & Darren Barefoot)

Speakers


David Carter, Founder & Chief Technology Officer, AwarenessDavid Carter, Founder & Chief Technology Officer, Awareness
Barry Libert, Chairman, MzingaBarry Libert, Chairman, Mzinga
Paula Drum, VP Marketing, Digital Tax Solutions, H&R BlockPaula Drum, VP Marketing, Digital Tax Solutions, H&R Block
David Needle, West Coast Bureau Chief, Internetnews.comDavid Needle, West Coast Bureau Chief, Internetnews.com
Connie Bensen, Community Manager, Network SolutionsConnie Bensen, Community Manager, Network Solutions
Darin Wolter, Senior Vice President, Sales - Western Region, MarketwireDarin Wolter, Senior Vice President, Sales - Western Region, Marketwire
Francois Gossieaux, Partner, Beeline LabsFrancois Gossieaux, Partner, Beeline Labs
Mark Yolton, Senior Vice President, SAP Community Network, SAPMark Yolton, Senior Vice President, SAP Community Network, SAP
Robin Carey, CEO, Social Media TodayRobin Carey, CEO, Social Media Today
Edward Moran, Director of Product Innovation, Deloitte Services LPEdward Moran, Director of Product Innovation, Deloitte Services LP
Dr. Jim McGee, Director, New Shoreham ConsultingDr. Jim McGee, Director, New Shoreham Consulting
Scott Wilder, GM - Online Communities at Small Business Division, IntuitScott Wilder, GM - Online Communities at Small Business Division, Intuit
Sean O'Driscoll, Ex GM MVP Program, MicrosoftSean O'Driscoll, Ex GM MVP Program, Microsoft
Chris Carfi, Co-Founder, CeradoChris Carfi, Co-Founder, Cerado
Colin Browning, Director of Business Development, MzingaColin Browning, Director of Business Development, Mzinga
Darius Miranda, Customer Content & B2B Social Media Manager, Wells FargoDarius Miranda, Customer Content & B2B Social Media Manager, Wells Fargo
Daya Baran, President, WebGuildDaya Baran, President, WebGuild
Gary Stein, Director of Strategy, Ammo MarketingGary Stein, Director of Strategy, Ammo Marketing
LaSandra Brill, Manager, Web & Social Media Marketing, CiscoLaSandra Brill, Manager, Web & Social Media Marketing, Cisco
Lauren Coberly, Director of Worldwide Marketing, Kodak DirectLauren Coberly, Director of Worldwide Marketing, Kodak Direct
Liz Miller, Vice President, Programs & Operations, CMO CouncilLiz Miller, Vice President, Programs & Operations, CMO Council
Matt Warburton, Director, Community Management, Yahoo!Matt Warburton, Director, Community Management, Yahoo!
Michael Brito, Social Media Strategist, IntelMichael Brito, Social Media Strategist, Intel
Mike Walsh, CEO, Leverage SoftwareMike Walsh, CEO, Leverage Software
Naomi Cooper, Vice President of Marketing, 1-800-DENTISTNaomi Cooper, Vice President of Marketing, 1-800-DENTIST
Peter Guagenti, Vice President, Client Partner, RazorfishPeter Guagenti, Vice President, Client Partner, Razorfish
Rajiv Parikh, CEO, Position2Rajiv Parikh, CEO, Position2
Reshma Kumar, Vice President, WebGuildReshma Kumar, Vice President, WebGuild
Shel Holtz, President, Holtz CommunicationsShel Holtz, President, Holtz Communications
Shel Israel, Social Media Strategist, Global NeighbourhoodsShel Israel, Social Media Strategist, Global Neighbourhoods
Sylvia Marino, Executive Director - Community Operations, Edmunds.com Inc.Sylvia Marino, Executive Director - Community Operations, Edmunds.com Inc.

View Speakers Bios >>
Tribalization of Business
Tribalization of Business



Intel CIO
Intel CIO On Social Media In The Enterprise




Sam Lawrence On Collaboration & Communities



Barry Libert on 7 Rules for Building a Business Community


Why Many Social Software Projects Fail
Why Many Social Software Projects Fail



93% Expect Businesses To Have Social Media Presence
93% Expect Businesses To Have Social Media Presence



0
10 Things Before Going Social



0
When did we start trusting strangers? (pdf)
Study by Universal McCann




How Different Groups Within A Company Use Social Media
How Different Groups Within A Company
Use Social Media



Tribalization of Business
Companies To Keep Spending On Social Media



Social Media Survival Guide
Social Media Survival Guide


Why Attend

Learn — from thought leaders in Social Media on best practices, and tried and true strategies.

Network — meet others in the Social Media space, gain exposure, make contacts, and find customers.

Stay On The Cutting Edge — get a 360 degree perspective on the latest developments in Social Media.


Who Should Attend

Chief Marketing Officers (CMOs)

Social Media Strategists & Managers

Social Media Marketers & Online Advertisers

Online Community Managers & Evangelists

Interactive Agency Professionals

Search Engine Optimization Specialists

Web Marketers, Media Planners & Buyers

e-Commerce Managers

Web Analytics Professionals

Corporate Communications & PR

Recruiting Professionals

 
What You Will Learn

How to create an effective Social Media strategy

How to measure the effectiveness of your social
   media strategy

Best practices to track, analyze, and improve
   your social media marketing campaigns.

Optimization techniques to increase usage and
   engagement of social media tools and
   applications.

Trends and future direction of social media and
   how you can best position your business to
   benefit.

And much more!




 
ATTEND WEBINARS — FREE!

3. Leveraging Social Media For Business
October 23, 2008
11:00AM-12:00PM PDT


Sam Lawrence, CMO, Jive Software
Aaron Strout, Vice President, New Media, Mzinga
Robin Carey, CEO, Social Media Today
Doug Haslam, Director, Shift Communications
This webinar is over!
Presentation

2. Leveraging Social Media For Business
October 20, 2008
11:00AM-12:00AM PDT

This webinar has been rolled into the Oct 23 one.

1. Social Media Analytics Strategies
October 9, 2008
11:00AM-12:00PM PDT


Aaron Strout, Vice President, New Media, Mzinga
Mukund Mohan, CEO, BuzzGame
Scott Wilder, GM - Online Communities at Small Business Division, Intuit
Francois Gossieaux, Partner, Beeline Labs
This webinar is over! Presentation
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CMO Council



MEDIA SPONSORS

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Social Media Club


Society for New Communications Research


Social Media Today


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