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Aug 5, 2008 at 7:45am Eastern by Elliance
The Halo Effect
Perhaps the greatest benefits of organic SEO are the unexpected rankings a site can get by earning a top spot in the engines.
This week’s infographic demonstrates how, through solid search marketing, related phrases can get ranked without additional or intentional efforts:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
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By Elliance 
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