RESOURCES

Email Marketing and Marketing Automation Resources

Marketing Insights

FEATURED RESOURCE

Make beautiful emails that do more than just look good. Flip through 55+ of our favorite designs from customers and other notable brands that embrace successful components of high-flying emails.

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The Playbook to Grow Small Businesses is a free, downloadable tool you can use to accelerate your company’s growth. The playbook features 40 helpful insights and tips from leading marketing experts 

WEBINAR

For every email marketer, the number one goal should be to reach the inbox. But all too often, Spam filters, blacklisted IP addresses, or poor sender reputation can stand between a marketer and inbox success.

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This Guide uses over three years of subject line data to uncover the secret of what makes the most effective subject lines for EVERY message type and occasion, no matter what industry you’re in.

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You’re up against the wall and you just need to send a &@$% email. Your list has gotten too big to effectively manage and you’re not seeing the ROI you want. This free guide is for you. Practical and easy-to-understand marketing advice.

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You created an iContact account – so what’s next? Learn how to configure your iContact account settings to get better results from your email and social media marketing activities.

Email Marketing

FEATURED RESOURCE

Good design can be the trigger that gets your email noticed — and read. Design is an integral part of telling your brand’s story. This mini-guide covers the basics of email marketing design.

RESOURCE

Winning the approval of your subscribers and ISPs means sending a healthy mix of content. We’ve got plenty of ideas so by all means, use some or all of these

WEBINAR

Learn why testing is important for email marketing campaigns, what elements you can test in your campaigns, and how to set up an email marketing test

FEATURED RESOURCE

Email marketing might yield the highest ROI for your marketing spend, but failure to adhere to stipulations laid out by the CAN-SPAM Act could put you out of business fast.

RESOURCE

Understanding the best way to communicate with and convert your subscribers can be challenging if you don’t know where to start. Here are a few tips to set you up for success.

WEBINAR

Do your emails need a make-over? Need to update your email template? Are you unsure of best practices to get the most conversions from your email design? You’re not alone!

Blog

FEATURED RESOURCE

“I wear a lot of hats, doing everything from content marketing and social media to customer service,” says Anna Levine, Senior Consumer & Online Marketing Specialist for Llewellyn Worldwide. 

RESOURCE

You’ve heard the saying, “If a tree falls in the woods and no one is around to hear it, does it make a sound?” The same sentiment applies to email marketing.

WEBINAR

A frequently quoted marketing truism, “Email is the most effective marketing channel because it produces an impressive ROI,” has withstood the test of time, making good on its promise year after year.

FEATURED RESOURCE

First impressions are everything. How many times have you heard that saying throughout the course of your life? Whether it’s referring to social or professional scenarios, you usually want to make sure that this crucial lasting impression is a good one.

RESOURCE

The extent to which open rates actually measure customer engagement is frequently debated, but one truth about them remains indisputable: Open rates are telltale signs of whether your subscribers are noticing your emails.

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