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How do I share a story that engages my audience and what are the benefits of business storytelling?

Duarte, Inc.
12.4K subscribers
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145K views 14 years ago
This video is centered around the power of business storytelling in presentations and how to effectively use it to engage audiences, convey research, and make an impact. Topics The Power of Storytelling --Nancy Duarte discussed the potency of stories as a medium of information transmission, noting that they have the ability to engage and excite audiences. --Nancy Duarte emphasized that using stories means putting one's humanity on the line, which can be daunting but rewarding. Types of Writing: Report vs. Story --Nancy Duarte outlined the two extremes of writing: report and story. --Reports are exhaustive, filled with facts, figures, and details, while stories are dramatic, engaging, and memorable. --Nancy Duarte suggested that presentations should fall somewhere in between, incorporating elements of both report and story. Incorporating Stories into Presentations --Nancy Duarte advised the audience to identify places in their presentations w …...more
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How do I share a story that engages my audience and what are the benefits of business storytelling?
699Likes
145,778Views
2010Sep 28
This video is centered around the power of business storytelling in presentations and how to effectively use it to engage audiences, convey research, and make an impact. Topics The Power of Storytelling --Nancy Duarte discussed the potency of stories as a medium of information transmission, noting that they have the ability to engage and excite audiences. --Nancy Duarte emphasized that using stories means putting one's humanity on the line, which can be daunting but rewarding. Types of Writing: Report vs. Story --Nancy Duarte outlined the two extremes of writing: report and story. --Reports are exhaustive, filled with facts, figures, and details, while stories are dramatic, engaging, and memorable. --Nancy Duarte suggested that presentations should fall somewhere in between, incorporating elements of both report and story. Incorporating Stories into Presentations --Nancy Duarte advised the audience to identify places in their presentations where they can turn facts or data into stories. --Nancy Duarte emphasized the importance of finding the narrative in data and telling the story behind it. Key learnings --Stories are a powerful tool for communication and can be used effectively in presentations to engage the audience. --Presentations should incorporate elements of both report and story, balancing facts and figures with engaging narratives. --To effectively convey research, a different creative process is needed than report making. --Data can be transformed into narrative, providing more meaning and engagement for the audience. --Changing up the presentation rhythm, mixing a little bit of report with a little bit of story, can make presentations more interesting and effective. ​Like what you see? Check out Duarte on other channels: Duarte Website: https://drte.co/Duarte Duarte Training: https://drte.co/training Consulting: https://drte.co/consulting Blog: https://drte.co/Blog Duarte X (Twitter): https://drte.co/x ​ Duarte Facebook: https://drte.co/facebook Duarte LinkedIn: https://drte.co/linkedin Nancy LinkedIn: https://drte.co/nancylinkedin Nancy X (Twitter): https://drte.co/nancytwitter ​ Free Resources: https://drte.co/resources Contact a Duartian: https://drte.co/contact See our policy page for Duarte trademarks, logos and services: https://drte.co/3SZtoIQ

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Duarte, Inc.

12.4K subscribers