AFTERNOON INTERLUDE.
In Hungary, the Ministry of Economics and Transport actually has a Deputy Minister for cycling by the name of Adam Bodor. Bodor's job, put simply, is to get people on their bikes. And so they've produced this ad campaign, meant to convey the idea that cycling is sexy (basically safe for work, but use headphones):
According to the comments at this blog, the translation is:
First of all, on the biker lady’s bag it says: bike to work.So there you have it. On the other hand, actual scientists say that bicycle seats make you impotent. So that's sort of a bummer. Though some folks think those studies are bunk.
Then the lady asks the old man: would you like some tea? He answers: thank you, that would be lovely. As she is listening to the noises coming from the other room, she mutters under her breath: you should rather be biking, too, Rezso. And then at the end, the tag line is almost the same: You should rather be biking, too or (ride your bike instead as well - which is a more literal translation).
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Ezra Klein is an associate editor at The American Prospect. His work has appeared in the LA Times, The Guardian, The Washington Monthly, The New Republic, Slate, The Columbia Journalism Review, and other outlets. He's been a commentator on MSNBC, CNN, NPR, and more. He cooks a mean kung pao, and likes to talk about health care policy.

COMMENTS (14)
As long as Car= Money, Money=Status, and Status= Greater mate selection; this will just never happen. You have to break that chain at some point in order to make biking 'sexy'.
And that impotence thing is going to be a really hard hill to climb too.
Posted by: soullite | May 5, 2008 3:50 PM
Those studies are bunk. My honey (who has been cycling all over the city for years, summer and winter, sometimes pulling pretty damn heavy loads on the trailer behind him) says that he had some brief problems until he adjusted the tilt of his seat, and then he was fine.
I most strongly concur. Mmmm!
Posted by: M.L. | May 5, 2008 7:10 PM
In biking [there ARE other ways to get a pudendal palsy], even a modest shift in weight distribution works fine. Pretty much a crotch-relief thing.
And biking IS so -generically- good for the psycho-soma, id , ego, substantia whatever and alla that stuff.
.
Posted by: has_te | May 6, 2008 11:21 AM
Car=money
But, biking=better body
I think that is the break in the chain. I would rather date a fit poor girl than a rich unfit one. Just me though.
Posted by: Chris | May 6, 2008 11:55 AM
What everyone else said about the impotence thing. Adjust your seat properly and take care to rest your weight on your sit bones and you'll be fine. There are also seats with a hole in the middle, to relieve pressure on the taint, which I'd recommend if you ride long distances.
Besides, biking gives you a lean, muscled body and powerful legs, hips, and buttocks, as well as great physical stamina. Seems pretty sexy to me.
Posted by: Justin K. | May 6, 2008 12:18 PM
I thought it wasn't impotence but rather decreased sperm count?
Posted by: Persia | May 6, 2008 3:11 PM
Two words: recumbent bike!
(Not really intended as a dirty joke, but YMMV)
Posted by: Rieux | May 6, 2008 3:46 PM
As long as Car= Money...
Dude, have you looked at high-end bikes lately? Last I checked most folks don't get a bank loan to finance their bikes, but I can buy a brand-new SUV big enough to compensate for any, uh, physical shortcomings I might have by putting down less than 1/3rd of what'd I'd spend on a sweet road or mountain bike.
Posted by: jay | May 7, 2008 6:56 PM
1. biking doesn't make you impotent, provided your bike fits properly. Exercise actually reduces the risk of impotence, due to improved cardiovascular health, among other things.
2. better fitness = better looks => better mate selection. and better fitness = greater endurance and increased longevity.
Posted by: DM | May 22, 2008 7:07 PM
The impotence problem is mostly just for those who do looong, loong miles on dropped handlebars. Around town biking on a good fitting bike is not going to do you a bit of harm, except for occasional, temporary numbness. The only other problem is banging your nethers on the top tube or stem.
I'd love to see some research on the rate of impotence among cyclists versus the sedentary population. Obesity, diabetes and other maladies of inactivity result in way more cases of impotence.
I've been cycling about 5,000 miles a year for over 35 years and everything works just fine.
Posted by: Mighk | May 23, 2008 12:59 PM
Silly wabbits, bike = way more disposable money than car = some pretty nice dinner dates and perhaps =
parenthood!
what this country needs is a government cool enough to produce such a realistic portrayal of cyclists. :)
(mom of one, married to cyclist, potency just fine)
Posted by: leisl | May 23, 2008 1:56 PM
Yeah, bicycles cause impotence.
This is why China is so dangerously underpopulated.
T.C.
Posted by: T.C. O'Rourke | May 23, 2008 3:27 PM
Cyclists are the hottest lovers of all!
Posted by: Serenidad | May 25, 2008 9:35 AM
If you don't think bikes and biking are sexy, you are missing a major cultural shift under way at this very moment (though building for some years.) The "chain" is broken. For evidence: the Sprockettes:
http://sprockettes.org/
More evidence abounds.
Just come to Portland on a sunny summer day, when over 10 percent of the inner east side commutes by bike, and tell me there ain't some serious sexiness going on. Portland (and I'm sure many another place these days) is a town where your bike can definitely get you laid, but a car almost never will.
Posted by: Dee | June 20, 2008 4:21 AM