Indian Panga League- Social Media Case Study by WatConsult

•Download as PPTX, PDF•

6 likes•2,957 views

WATConsult

A Case study on Virgin Mobile's campaign - Indian Panga League conducted by WATConsult.

Business Technology

Social Media Case Study consulting monitoring managing ORM marketing PR products audit

How It Began 100 Hilarious vidoes 8 IPL Teams Numerous Pangas Taken Online

What Panga! Videos of 8 passionate IPL fans from 8 different states fighting with each other all day long over STD calls.

How Panga! Utilized a 3 pronged strategy to create YouTube buzz and generate views. Intelligent Tagging and Titling Channel Commenting Commenting on the official IPL channel during matches

What Panga! If Mumbai played Delhi then the subsequent video was made the featured video of the channel And the link was distributed across all platforms

Panga Contest! An FBML tab was created and uploaded with a banner of the contest and linked to the website

Pangas on the Fanpage! They speak for themselves…….

Facebook…. Since its creation the Fanpage now numbers around 3278 fans and still growing, and an average 350 daily views

Celebrities Respond With over 180+ @replies the cumulative outreach of the tweets number at 75K plus While around 120+ plus Retweetsitself number around 25,000 and counting…

Campaign Consultancy: WATConsult.com Contact: Rajiv Dingra+91-9820761167 rajiv@watconsult.com Twitter.com/watconsult www.watconsult.com

Viewers also liked

Ipl 7 game of brandsTherefore Consultancy and Services Pvt. Ltd.

Corporate Social Responsiblity of P&G Disha Mehta

Case Study : Social Media Campaign for CSK in IPL 2014Digitally Inspired Media

3 Successful Social Media Campaigns From Innovative Multi Channel Retailers Sanderson Group

Case study cup shup-ola cabs campaignSidharth Singh

Ambush marketing in IPLSeema Gupta

Ola Cabs - Integrated Marketing CommunicationSagar Paul

Marketing Presentationbaleshst

10 Commandments of sponsorship and sports marketingEmanuele Venturoli ✔

How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media

Cricket marketing in india ( Activation & BTL )Think As Consumer

The Business of IPL Cricketsureshshan1

Marketing, Viral Campaign Yogesh Garg

Ford's European social media campaign for the FiestaWe Are Social

Ipl as a business modelDharamveer Thakur

IPL: INDIAN PREMIER LEAGUEMachiraju Presentations Pvt. Ltd.

10 Step Marketing Plan - UBERKEN5JK

Viewers also liked (17)

Ipl 7 game of brands

Corporate Social Responsiblity of P&G

Case Study : Social Media Campaign for CSK in IPL 2014

3 Successful Social Media Campaigns From Innovative Multi Channel Retailers

Case study cup shup-ola cabs campaign

Ambush marketing in IPL

Ola Cabs - Integrated Marketing Communication

Marketing Presentation

10 Commandments of sponsorship and sports marketing

How to run a social media campaign on facebook - Social Media World Forum 2010

Cricket marketing in india ( Activation & BTL )

The Business of IPL Cricket

Marketing, Viral Campaign

Ford's European social media campaign for the Fiesta

Ipl as a business model

IPL: INDIAN PREMIER LEAGUE

10 Step Marketing Plan - UBER

Recently uploaded

Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057

Call Us ➥9319373153▻Call Girls In North GoaCall girls in Goa, +91 9319373153 Escort Service in North Goa

Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066

Flow Your Strategy at Flight Levels Day 2024Kirill Klimov

Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCRStunning ➥8448380779▻ Call Girls In Hauz Khas Delhi NCR

8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044

MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic

8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044

Corporate Profile 47Billion Information TechnologyData Analytics Company - 47Billion Inc.

Future Of Sample Report 2024 | Redacted VersionMintel Group

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066

8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044

Market Sizes Sample Report - 2024 EditionMintel Group

Organizational Structure Running A Successful BusinessSeta Wicaksana

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi

Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana

India Consumer 2024 Redacted Sample ReportMintel Group

Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras

Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras

Recently uploaded (20)

Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon

Call Us ➥9319373153▻Call Girls In North Goa

Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr

Flow Your Strategy at Flight Levels Day 2024

Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR

8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR

MAHA Global and IPR: Do Actions Speak Louder Than Words?

8447779800, Low rate Call girls in Tughlakabad Delhi NCR

Corporate Profile 47Billion Information Technology

Future Of Sample Report 2024 | Redacted Version

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR

Market Sizes Sample Report - 2024 Edition

Organizational Structure Running A Successful Business

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf

Ten Organizational Design Models to align structure and operations to busines...

India Consumer 2024 Redacted Sample Report

Traction part 2 - EOS Model JAX Bridges.

Memorándum de Entendimiento (MoU) entre Codelco y SQM

Indian Panga League- Social Media Case Study by WatConsult

1. Social Media Case Study consulting monitoring managing ORM marketing PR products audit

2. How It Began 100 Hilarious vidoes 8 IPL Teams Numerous Pangas Taken Online

3. What Panga! Videos of 8 passionate IPL fans from 8 different states fighting with each other all day long over STD calls.

4. How Panga! Utilized a 3 pronged strategy to create YouTube buzz and generate views. Intelligent Tagging and Titling Channel Commenting Commenting on the official IPL channel during matches

5. What Panga! If Mumbai played Delhi then the subsequent video was made the featured video of the channel And the link was distributed across all platforms

6. Panga Contest! An FBML tab was created and uploaded with a banner of the contest and linked to the website

7. Pangas on the Fanpage! They speak for themselves…….

8. The Pangas get shared…..

9. Twitter: The Fun Begins

10. The Users Respond

11. Celebrities Respond

12. Pangas on Articles and Blogs

13. Now for some numbers… In the days since the campaign began Youtube has logged over 6,10,975 total views Around 20,893Channel Views, 300+ subscribers and counting….. This is by far the fastest growing Youtube channel In India for any Brand with zero media spend

14. Facebook…. Since its creation the Fanpage now numbers around 3278 fans and still growing, and an average 350 daily views

15. Celebrities Respond With over 180+ @replies the cumulative outreach of the tweets number at 75K plus While around 120+ plus Retweetsitself number around 25,000 and counting…

16. Campaign Consultancy: WATConsult.com Contact: Rajiv Dingra+91-9820761167 rajiv@watconsult.com Twitter.com/watconsult www.watconsult.com

17. The END

Indian Panga League- Social Media Case Study by WatConsult

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (17)

More from WATConsult

More from WATConsult (16)

Recently uploaded

Recently uploaded (20)

Indian Panga League- Social Media Case Study by WatConsult