Consent to Website’s Terms of Use Defeats Website Pixel Tracking Class Action Claims under Federal Wiretap Act, VPPA, and CIPA
In Lakes v. Ubisoft, Inc., the District Court for the Northern District of California dismissed with prejudice a class action lawsuit claiming that Ubisoft, Inc., a video game distribution company, violated the Federal Wiretap Act, Video Privacy Protection Act (VPPA), and California Invasion of Privacy Act (CIPA) by placing a Meta Pixel tracking tool on its website that allegedly intercepted users’ communications and transmitted their information, including video request data, to Meta (Facebook). The complaint sought a nationwide class and California subclass of users of the website that had their personally identifiable information (PII), search terms, and detailed webpage information improperly intercepted by and disclosed to Facebook through the use of the Pixel. Ubisoft moved to dismiss all claims on the ground, among others, that all of the plaintiffs’ claims failed because an essential element of each claim is lack of consent, despite the fact that the plaintiffs repeatedly consented to, and were informed of, the use of cookies and pixels on the website. First, the plaintiffs had to consent to the use of cookies prior to using the website. Users were presented with a cookie banner when they first arrived at the website, which notified them that cookies would be used and gave them the option to change cookie consent preferences. Second, users had...