The branding campaign, Adobe's first, launches March 3 with the goal of educating consumers about the company's array of products. An initial ad (pictured) features Martha Stewart Living's iPad design, which was created using Adobe's Digital Publishing Suite.
The inclusion of the iPad comes after Adobe and Apple's fight last year over Flash. The brouhaha started after Apple CEO Steve Jobs said Flash was no longer necessary for mobile devices and banned it from the iPhone and iPad. In response, Adobe released a campaign themed "We ♥ Apple" that stated, although that may be the case, "What we don't love is anybody taking away your freedom to choose what you create, how you create and what you experience on the web."
About a year later, though, John Travis, Adobe's vice president of branding, says "we've kind of moved beyond that now." In fact, Travis says the whole Apple spat was a wake-up call for the company because it showed that most people didn't know Adobe's full breadth of products. Hence, the campaign, which will also feature other Adobe users such as MTV, T-Mobile and American Eagle.