Murray Voth, owner and principal trainer of RPM Training, is one of North America’s most knowledgeable experts on the automotive industry, especially as it relates to business development of the independent automotive service and repair sector. He focuses on improving profitability, best practices in management, financial management, systems implementation, human resources and leadership

As an automotive management trainer and facilitator for the past 17 years his sole

focus has been researching, developing, and implementing strategies that improve

business results for his clients. Parallel to his work with shop owners Murray trains service advisors and automotive service technicians, client centric processes that helps them provide better service

and get paid more. 

Maryann is an auto industry Coach & Speaker and the Creator of "3-Day Weekends System" As a shop owner herself since 1999, she understands the challenges owners/leaders face. Her goal is to help owners/leaders rid themselves of owner overload by guiding them to design a business and life that works for them.

Sabrina Wilkerson, a dedicated Business Performance Analyst and Certified Elite Trainer, launched her career in the restaurant industry, where she rapidly ascended from server to store manager at the age of 20. Her leadership abilities and dedication led her to manage multiple locations.

Subsequently, Sabrina joined PayPal's prestigious new client/top client department, where she excelled in setting up new accounts and resolving payment issues. Her remarkable achievements included earning recognition for increasing new client adoption of PayPal.

Later, Sabrina's career path led her to excel as a service advisor for a highly respected local automotive repair shop in St. Mary's, Georgia, where she made significant contributions across various roles, including client relations and parts management. As a service advisor, she underwent specialized training, enhancing her skills and solidifying her reputation as a top performer in the industry.

Sabrina Wilkerson's career journey reflects her outstanding achievements and unwavering commitment to excellence. Her rise in the automotive industry demonstrates her remarkable dedication and expertise in the field.

G is recognized by the US Environmental Protection Agency as one of the foremost OBD II experts, technicians, and trainers in the country. He achieved National Institute for Automotive Service Excellence (ASE) certification, won a golden wrench award and is one of 1900 ever to be certified as a “World Class Technician”. 

Lisa Coyle is an innovative entrepreneur and executive leader with a proven track record in scaling startups across payments, automotive, and technology. She co-founded and led 360 Payments to $8B+ in processing volume with over 10,000 clients. She is currently the CEO of Promotive where she spearheads strategic vision, culture, and operations to revolutionize talent placement for independent repair shops. She is a recognized industry leader with multiple accolades, including Inc. 5000 and Silicon Valley Business Journal honors. 

Joelle Pollak is the co-founder of Promotive, an automotive staffing firm focused on connecting skilled technicians with independent repair shops. Prior to founding Promotive, she spent her career at NAPA Auto Parts, where she managed sales teams and worked with independent store owners to increase market share. She also educated field teams and shop owners across the country on improving profitability, driving more traffic into the bays and built strong industry relationships with vendor partners. Joelle is also proud to serve on the ASE Education Foundation Board as past chair.

Casey is a seasoned product leader with over 15 years of experience, holding key roles such as VP of Product at Ecobee, Director of Product Management at Shopify, and Head of Product at FreshBooks. Casey is also a rally car enthusiast. 

Ever wondered what fuels the fire in the heart of the Institute's operations? Well, just ask Mark, and he'll tell you straight: it's those magical "ahh-ha moments." You know, those instances when the light bulb flickers on, and suddenly, everything falls into place. For Mark, witnessing that spark of understanding, where concepts seamlessly mesh with real-life applications, is what it's all about. With his wealth of experience, boundless skills, and an unwavering commitment to going above and beyond, Mark has become the linchpin of the Institute's powerhouse team.

With over two decades dedicated to honing the craft of training Service Advisors, Leaders, Managers, and Salespeople in the automotive aftermarket, Mark Seawell has etched his name as a true luminary in the field. His secret sauce? A fusion of education and entertainment, rooted deeply in the belief that learning should be as enjoyable as it is enlightening. Currently holding the prestigious titles of Senior Facilitator, Advisor Coach, and Instructor at the Institute for Automotive Business Excellence, Mark's journey has been nothing short of remarkable.

From his humble beginnings as a Technician to donning the hats of Service Advisor, Manager, Instructor, and Business Owner, Mark's trajectory exemplifies the epitome of growth and expertise. His overarching mission? To empower individuals within the Automotive Aftermarket to learn, lead, manage, and flourish. Whether you're a greenhorn navigating the industry's labyrinth or a seasoned pro seeking fresh perspectives, Mark's wealth of knowledge and infectious enthusiasm are sure to steer you towards unparalleled success.

With Mark Seawell at the helm, the Institute for Automotive Business Excellence isn't just a place of learning; it's a journey of discovery, innovation, and boundless potential. So buckle up, because with Mark leading the charge, the ride promises to be nothing short of exhilarating!

Alysa Beech is an automotive business owner and passionate customer experience strategist. She co-founded her repair shop with her husband in 2019 and began with a focus on providing an exceptional customer experience, which fueled substantial business growth.

Now dedicated to training and consulting, Alysa helps shop owners and service advisors refine their customer interactions to drive retention and revenue. Certified through The DiJulius Group, an organization that has shaped the customer experience for extraordinary organizations like Starbucks, Celebrity Cruises and Harley Davidson, she is excited to be bringing these world-class strategies to the automotive industry.

Believing that true impact lies in emotional connections, Alysa helps businesses create systems and processes that foster meaningful relationships, drive growth, and ensure long-term success.

Aneera Fareed is a Digital Marketing Manager at AutoLeap with 8 years of advertising experience—a third of which she’s spent in the auto repair world. A firm believer that data never lies (but bad marketing does), she helps businesses turn insights into impact. When she’s not driving her team to crack SEO and paid ad strategies, she’s fueling up on coffee and vibing to chill-hop. Whether in the digital realm or beyond, she’s all about making her customers’ dreams a reality!

Chavelk De Los Santos is the Director of Marketing Services, leading digital strategies that drive shop growth. She is a Harvard-educated marketing expert specializing in PPC, SEO, and lead generation, helping businesses scale through data-driven digital marketing campaigns. Her strategic mindset and passion for small businesses’ success have made her a key player in the industry.

Like many automotive professionals, Doug Callaghan was raised in the family business; a 3-bay service station, offering fuel sales, general automotive repair, and towing. He credits his strong work ethic to the lessons he learned early on, a focus on customer service as well as a commitment to community service. Doug admits that these lessons still resonate with him and applies them to his daily life. Doug also has a background in criminology, completing a two-year at Mount Royal College, Calgary, Alberta Canada. 

Stephanie Soh is the Vice President of Customer Experience at AutoLeap. Previously, Stephanie worked as the Senior Manager of Implementations at Greenhouse Software & FieldEdge prior to that.

Stephanie has leveraged her extensive project management and implementation experience to build a best-in-class onboarding experience for our users.

Growing up in the car business, Mark has developed a passion for European cars and loves interacting with his customers. From the ground up, Mark started working at Universal Imports in 1989 doing every job along the way. Some customers still remember when Mark washed their car or drove them home when their car was in for service. Mark not only oversees all the day-to-day operations and stays in tune with what his customer needs are, but also has mastered the art of finding people exactly the car they are looking for and making the experience easy and enjoyable.

Product marketing leader with a proven track record of over 10 years in effective go-to-market strategy, execution and growth. Accomplished in identifying and communicating unique differentiators that drive home the customer value proposition and accelerates revenue. Value success by investing in others and winning as a team.

Sarah Chiles is a dynamic leader and seasoned operator with a passion for scaling mission-driven ventures across the nonprofit and social impact sectors. Sarah excels at building cross-sector partnerships and mobilizing capital to support regenerative agriculture and equitable food access. Her background includes executive roles at SJF Institute and robust experience in impact investing, fundraising, and systems change. She’s deeply committed to transforming local economies and supporting entrepreneurs driving meaningful change.