Marketing to Mommybloggers: Why hire a marketing technopologist when you can hire a social media mom?

One of today's most popular Wall Street Journal articles, The Secrets of Marketing in a Web 2.0 World, contains a lot of useful information, but few secrets. At least it didn't seem to me like many secrets were revealed because I follow several social media thought leaders on Twitter. I learn a lot from their posts and banter.

I'm going to let you in on my secret for successful Web 2.0 Marketing: Hire a Social Media Mom.

I'm a Social Media Mom. I blog at several sites, I have a top-rank and large network on Twitter. I've been to BlogHer (twice) and attended Johnson and Johnson's Camp Baby. I know the momspace.

And I consult on social media efforts. Specifically, I work with companies who want to reach out to mombloggers in an effective manner.

As a social media mom, I help companies identify bloggers and refine blogger outreach programs while keeping my clients informed about trends and conversations in the momosphere in a way that diagnostic software and algorithms cannot.

I've said before that having a mom's eye view will help a company's social media efforts stay better informed and avoid roadblocks and ruffled feathers (Google "Camp Baby Blogstorm" to see what I mean.).

A social media mom helps a client reach out to just the right bloggers in just the right way because she's smart and well-connected, even if she does have a bad case of blogger's butt.

But the WSJ article's authors coined the clunkier, gender-neutral term Marketing Technopologist (MT). According to the article, the MT is the person who should lead Web 2.0 marketing efforts. They define it as "a person who brings together strengths in marketing, technology and social interaction."

Put another way, a manager quoted in the article says, "I'd want to see someone with the usual MBA consultant's background, strong interest in psychology and sociology and good social networking skills throughout the organization."

Sounds like a social media mom to me. Off the top of my head, I could name a dozen sharp mombloggers who fit this description. They may not hold MBAs, but some do. (I have an MS in nonprofit management, FWIW.)

When executive types think "mommyblogger," if indeed they ever do, I doubt that they are aware of the knowledge, talent and enthusiasm that's out there blogging from basements, kitchens and local coffee shops.

If you're not abreast the latest web 2.0 marketing trends, by all means read the article. And if you want to hear more about how a mom can help your social media efforts, drop me a note and we can schedule a time to talk.