I'm going to be offline for a while, I plan to use this time to get some rest and relaxation, and also to digest, reflect and think about business, web, and my own personal time.

I won't be accessing the internet at all, won't have a phone, and will just have some time to unwind. I'll be focusing on seeing new sights, spending time with my loved one, and just doing...nothing.

I'm bringing a paper journal (shock, shock, as I hate paper) to collect and gather my thoughts. I'm sure I'll return refreshed and refocused for my job, web strategy, and all the goodness that life brings. Maybe I'll post some pics when I get back, we'll see.


On the other hand, I may come back and want to open a taco stand on a beach and leave the web forever. -yeah right

I'm not surprised, but is in alignment with predictions that the next presidential (or any politcal battle) will be fought on blogs.

It's possible this day will be written in history, If done correctly, this blog will last for all eternity and evolve. A true milestone will forever be remembered when the president of the United States (on incumbent) starts blogging.


This is a global phenomenon as well, as even other Big People are blogging...like Sumo wrestlers.

Interesting week in blogging, what's the trend? Blogging is almost mainstream.

I've been invited to participate as a panelist at the Internet Marketing Strategies Symposium, in Phoenix Arizona, in Jan 2006.

I'm curious to see how much of 'blogging' and 'community marketing' will be discussed during the event. The focus of the conference is likely to reveal such topics, from a Marketing and Business slant as it's focused on:


Sounds exactly like my focus.

I'll participate as a member of Internet Marketing professionals that will discuss new strategies in an interactive audience Q&A session called regarding “Online Promotion and PR Strategies”

I’ll be sharing some of my experiences as a Corporate Blog Evangelist, and the changes that web 2.0 is creating. Should prove interesting.

Ask the Experts! Panel, Questions, and Answers: Online Promotion and PR Strategies

"Multitudes of consumers are changing their habits, their decision making process, even their purchasing behavior because of insights gained through the "living DNA" of global information and entertainment: The Internet.

Marketers are starting to respond, utilizing the Internet as the central platform for integrated marketing promotions and PR initiatives.

Given the Internet is truly the foundation for consumer brand building within the information economy, this session will illustrate common approaches, successes and pitfalls of online promotion and PR strategies."

Please let me know if you plan to attend, leave a comment, I'll buy you a beer!

Last night, I had a great time sharing with up and coming senior Marketing students (and one Bio student) from Santa Clara University. I was excited and pleased they asked me to be an interview subject.

They're doing a final project, and choose to focus in on the impact that blogging, forums, and community marketing and these technologies have on society. This class is lead by Proffesor John Ratliff, Sociology 149: Business, Technology, and Society. Each of the members would each focus in on the history before the technology, the effects on society, the technology itself, and other aspects. The final will be a 40 min and a supplemental website, great project!

We discussed for well over an hour at Pasta Pomodoro, and it was great to see them 'awaken' and understand the concepts that write about here on this blog.

Wow, great set of questions, they did a great job leading the conversation. I couldn't answer some of their questions, because they were waaay beyond my capacity. Additonally, I made it clear that these were only 'my' opinions, and they should seek other views as well. A couple of new ideas that manifested out of our conversation, here's a few:

• What type of person is a blogger? I havent' given this too much thought previously, I'm not sure if this is completely right, but my answer was, "someone who wants to share, and wants to connect to others" for the most part I believe that is right.
  
  
• Has Community Marketing existed before blogs and forums and other web tools were around? I had to think about this for a while, but yes, it has. Saturn cars would have user group meetings, demonstrating their cars for owners, that's certainly a 'community marketing tactic'
  
  
• Note to self: Not everything is about web
  One member was talking about her experiences working at a direct mail company. Due to my intense focus on web, I mistakenly, assumed she meant email marketing. I even to be more broad when I reference the term "community marketing" as that implies cross channel and medium. Wow, this was a funny wake-up to me that I need to poke my head out of the 'matrix' more frequently.
  

Interesting, no surprise, but academia is realizing the changes that blogging has on all aspects of society, and it's being studied.

It was great to get fresh perspectives, I'll link to their final project, once it's online, oh, and if you're reading this, thanks for dinner!

Project Site now Up
I added the following on: Nov 16th, 2005
The group has now completed their project site, it's located at "Internet Community Marketing Solutions" be sure to check it out.

Hey I'm speaking again...thought I'd share.

I’m partnering with Rebecca Sternberg, a Sr. Manager at Accenture to share our experiences and present to broad marketing audience around Customer and Web User Experience in Vegas, March 2006 for "The Conference on Marketing"

I’m big advocate of web user experience: first understanding your user, then delivering their needs to them via web channels. Similarly, Rebecca has extensive experience with Voice Recognition Units and and other systems that enable efficient and effective customer/company interaction. Together, we’re going to partner and discuss how to bring these strategies together across ALL automated channels. Check out the list of speakers: (I'm interested to hear Seth Godin).

Here’s the high level of what we’ll present:

Delivering a Seamless Customer Experience Across Automated Channels
Prospects, customers, and suppliers utilize a multi-channel approach when relating to your business. It is important to develop and maintain a strategy that ensures the experience consistently represents your Brand - regardless of channel. Furthermore, the design, functionality, infrastructure, and experience of these channels must be aligned with your users' preferences and anticipations - if you wish them to adopt.

Key Leanings will include:

• Why automated channels are essential to your Branding strategy
• Design approaches to both web and voice that will delight, not annoy, your customers
• What cross-channel consistency means, why it matters and when it's important to differentiate
• Organizations and leadership - how to align yourself
• Top ten things to do when you go home

Recent articles in cnet, and other new sources are picking up on consumer blogging. Brand Blogs, is when a consumer discusses a company, on his or her behalf, this is a phenomenon that's increasing.
On the other side, companies are starting to realize the positive and negative impacts this has on it's market. Remember that markets are converasations, and the consumers can quickly amplify their opinions.





Important Facts

1. Consumers trust other consumers opinions over all other opinions. (Pew internet research).
2. Consumers will give unbiased opinions, good and bad.
3. Consumers can say anything they want, and you can't stop them.
   
4. Anyone can publish now using easy to use web publishing tools like blogs, forums, emails, and syndicated content.
5. These opinions are easy to find, with search tools, rss, syndication, and content aggregators and indexers.
6. Blogs are doubling every 5 months, users are reading blogs more and more, this is a new medium.
   

Here's what consumers are saying about these brands:

• Barq's Rootbeer
• Trader Joe's
• Netflix
• Disney
• Gatorade
• Starbucks

Does your brand have a consumer blog? If so, what would they say? How would you respond?

What's your strategy to deliver your information to your core audience? Publish and pray to the search god?

It takes a lot of effort to get the right information to the right person, you've got to know your user to anticipate their needs. Let's take a very simple look at the most basic levels of information publishing then evolve that model to anticipate user needs.

1. Least Accurate: Content Published
   A company has published content onto a website, it may or may not be found by target audience, accuracy is low.
   
   
2. User Awareness
   Users are aware that specific content needs are available online, they make a cognitive choice to seek the information out online “I think cnn.com would have an article on this”. Requires user effort to obtain content, accuracy is moderate.
   
   
3. Hunt, Sift, Find
   User engages a variety of wayfinding tools to obtain information , directories, searches, tags, etc. "let me google this" Informaiton and user connect. Requires moderate user effort, accuracy is moderate.
   
   
4. User Expectations
   User has identified specific content need, and returns regularly to location to retrieve expected content “I have this page bookmarked” or "this is one of my favorite sites". Requires little user effort, highly accurate for a company's target audience, repeat visitor.
   
   
5. Most Accurate: Anticipation of Needs
   The highest level of information delivery. A publisher provides the right information to the right person at the right time at the right place, in a method they prefer. This requires thorough user research to predict what information would be useful to an individual with a high degree of relevancy. “This information is relevant to me, right now, and right here” Requires little to no user effort, extremely accurate and effective. To get to this level, you really need to know your user.
   

Key Thoughts

• There's tons of info on the web, and it's growing every day
• There are few barriers to entry in the world wide web
• What's your strategy to connecting your content to your target user?
• How well do you know your user?
• What do they want, how do they consume, who are they?
• How frequently do they consume content, and what methods do they prefer?
• Extensive Holistic User Experience Research will unfold the user mystery.
• Highly targeted content to the right audience is cost effective and accurate.

I received this link from my colleague M.E. It’s a fascinating and eye-opening example of a company that was listening to a prospect, but chose not to act out of fear or confusion. This person quickly became a detractor, and is getting lots of attention.

The story: VW was selling a product that was promised, but not available, customer used blogs to vocalalize, VW watched but did nothing, situation escalated, and is now...classic case study.

VW listended but didn't act: (Some funny posts in here)
Volkswagen's Answer to Quality Problems: Hire the Subservient Chicken

Kryptonite wasn't even aware:
Krypotnite lock picked by bic ball point pen: The company wasn't even listening, until it was too late.

Questions Raised:

• Is your product and company perfect? does it have flaws?
• Are you listening to the blogosphere?
• What's your company's plan to engage advocates and detractors?
• It's just a matter of time before someone vocalizes about your company and it's products, has it happened already?
• How will you engage these vocalists and win them over?
• How will you elevate your advocates to tell others?

Syndication is taking off. I firmly believe that this will be one of the most common channels how individuals consume information. Information will be separated from design, and repurposed in formats that individuals prefer. Mobile computing will need the lightweight data streams of syndicated content, tying that with context of an individual’s preference, history, and location, these streams of data will provide the right person with the right information at the right place at the right time. But with this promise comes the dreaded...

Beware the Marketing Noise
The web promise of the late 90s was criticized for being overrun with banner ads, porn, and popups. The bad news is that this will happen with feeds. “Evil” Marketers will taint these feeds with ads, fake comments, and other ‘dubious’ introductions, this happens with all mediums. It's already happening on a small scale with fake blogs, fake comments, spam feeds, it will grow out of control, It’s just a matter of time.

To the Rescue: Value Added Indexers
This can be overcome by value added feed indexers. Feed Indexers like Feedster, Technorati, Pubsub, Google, Yahoo, Icerocket currently harvest, organized, and create directories of feeds. The indexer that can glue relevant feeds together, remove the crap, can offer value added feeds. The goal, of course, is to provide a high relevancy of information to a user -- accuracy.

The Personalized Feed
Someday these value added indexers will offer users a unique feed that is catered to that individual. This feed will consist of other feeds from forums, news, blogs, whatever.

Based upon my pre-selected history, location, demographic, a “Jeremiah O” feed will meet all of my needs, nearly all of the time. Science Fiction you say? Perhaps not now, but in the coming years, information will be so targeted to a person, that it;s relevancy will be 99% or higher. Currently, users who subscribe to multiple content may receive duplicate content, this personalized feed will screen out any duplications, providing a more concise info flow. You'll need to know the following:

• Demographic/Persona/Profile Information
• Who are they and what would they want and expect
• Location: where are they, mobile, on foot?
• What services are they near?
• When: History of previous needs and activity.
• What time is it in relation to this individual.
• What: Context of needs
• All kinds of other information, the more da betta

Intelligence Offerings
For business, they will lean on the tremendous amount of information that’s indexed, stored, and catalogued. The value added indexer can provide conversation benchmarking. They can provide blog and forum analysis, advanced metrics on consumer and marketing conversations. This will be key in market/product/customer analysis. Companies need this information if they are to participate using forums, blogs, or rss.

The highest level of information transmission is the Anticipation of user needs.

Relevent Marketing, Signal not Noise
Of course, index companies will have the opportunity to strategically place advertising, marketing with it’s rich user and conversation understanding. They will be able to add highly contextual, relevant advertisements into feeds. Move over banner ads, SEO, SCO, this is the future. Companies will pay a lot of money to provide these advertisements in the personalized feeds. This will evolve, and at some point, indexers will become media companies and vehicles.

Key Takeways

• Feeds and Syndication will continue to grow.
• Marketers will infiltrate and feeds and will become noise.
  
• A value added indexer will provide a highly relevant feed to a specific individual.
• A value added indexer can provide companies with a wealth of information.
• A value added indexer can provide relevent ads to a willing and trusting consumer.
  
• Creating a personalized feed to an individual will happen, the goal will be to deliver the right information to the right person at the right place.

Feed readers, also known as aggregators, display pre-selected feeds into a single location, so a user can quickly consume information that they prefer. Users can also customize how the information is displayed. Users can also control how much information is displayed from titles, summaries, and other metadata.

These feed readers will deliver all kinds of content, media, music, information, maps, directories, contact info, messages all to one place. We'll soon see these feedreaders evolve, here's some of my predictions on what we'll see.

The Future of Feed Readers

• Generation One: Browser Enabled Feed Reader
  Currently users have browser enabled feedreaders, this has been around since the late 90s with myYahoo. This is here and is growing
  
  
• Generation Two: Customized and Integrated Feedreaders
  Users will consume information in a feed reader, they can choose how this feed reader behaves, looks, and displays content. Feedreaders will integrate with a corporate intranet, browser, and email, it will be nearly everwhere when using the web. Although not fully baked, IE and Firefox browsers are doing this to some degree
  
  
• Generation Three: Mobile Feedreader
  Feed readers will embedded in a mobile device. Cell phones, blackberries, and other devices. Similar to the above, users can access information in a browser enabled feedreader or lightweight application.
  
  
• Generation Four: Location Context
  The huge difference will be when mobile devices will signal to the indexer the user location, perhaps using GPS. This device will signal the user location and provide relelevent information based on a user's location. This is powerful, as users and marketer's can pinpoint information with high relevency. Imagine being notified when your favorite ice cream is on sale, or when cheap gas is nearby. I’ll bet Apple has plans to do this in a new product. Perhaps they will call it “iFeeder”
  

As syndication continues to become popular, the tools that users interact with will also become more sophisticated.

Related Information

• Wikipedia: Aggregators
• My thoughts: Syndicated Content What you should know about RSS feeds
• GPS: Global Positioning System Homepage
• Find a Feedreader: Google Query

I’m a web manager, and I had to ask myself: If companies continue trending to provide syndicated content, and users continue to consume information via syndicated content, will web design even matter? Why not just create data streams? Do you even need a fancy looking website if it’s just content that users want? Will users even go to your website if syndication increases in usage?

With syndicated content and feedreaders users will repurpose content in their preffered method. So will web design even matter?

Before I answer this, let me preface in stating that I have a background in UX and UI design, that means I was a ‘web designer’. In short, web design is important to me.

Users will obtain information using feed readers and feeds
Web Design will no longer be the standalone method users find information on the web Syndication, Feeds, RSS, will continue to grow, become more segmented to improve accuracy. Feeds will become more advanced by not only sending the preferred content but also recommending related content. Read more of my thoughts here: Syndicated Content What you should know about RSS feeds.


There are two types of Information needs:

• The ‘staple’ of content goods that an individual needs on a day-to-day basis. Information that users commonly lean upon and consume a majority of the time. Feeds, and feedreader will provide this.
  
• The ‘ad-hoc’ needs, when an individual needs specific information, often when the needs of a new product, service or event is introduced. Conventional web browsing will continue to provide this.

Web Design and Syndication will be of equal importance
Users will still surf the html web to find this ‘ad-hoc’ information. Regardless of these change in consumption, web design will still matter, as users will continue to surf the web to find the ‘golden’ word of a company’s offering or information. Just remember that it won’t be the only way that individuals consume information. By using accurate feeds and customized feed readers, this is the first time in the history of the world, information will be so highly relevant and accurate.

Key TakeAways

• Web Design will matter, however the standard web site will not be the only way users will consume information.
• Synidcated content will become as important as your website.
• Users will obtain 'staple' information using feedreaders.
• Users will obtain 'adhoc' information using the www.
• Using custom feeds and feadreaders, for the first time, users can truely control their own user experience.
• Consider creating syndicated content on your websites.
• Consider segmenting this content to meet specific audience needs.
• Consider how users will aggregate content into a feedreader, and how this changes the information game.

Related Posts

• The future of the Web will be 'Amorphous' and 'Ubiquitous'
• Syndicated Content What you should know about RSS feeds

Check out Lee Lever's travel blog The World is not Flat. He and his companion will be traveling the globe and will be recording their journey's for one year here. They are even accepting community opinions and recommendations to craft their travel plans. Amazing isn't it? I plan to check in on their blog once in a while. They are leaving behind their very cute 11 year old dog, maybe they should setup a webcam for him!

My cousin and his girlfriend are moving to Japan for about year to teach English. What a great life opportunity. I'm going to give him the blogging speech, encouraging them to record their journey, and use this as a tool to keep in touch with family and friends back home. I will convince them it's as easy as doing email, however you can communicate with family and friends, and they can leave comments to communicate back.

Blogs are a great way for individuals to voice and record themselves, and to share and connect with others.

Today, a highly respected colleague asked me the following:


What's Better to Build Community: Blogs or Forums?
There is not a better time to ask this question. With the recent insane popularity of blogs as a bridge for a company to build repoir with it's audience, this is a great question. For the purpose of this entry the term "forum" encompasses bbs, sig, usergroups, newsgroups, etc. It took me a while to come up with a good answer, and with great deliberation, here's my response.

How Blogs and Forums are Different
Note: All of my responses are based in a web marketing context, as that's my role, here's some of the key differences:

• Open Publishing vs Structured Publishing
  Blogs usually do not require users to register to read or comment. Some forums may be restricted to write, or even read. Blogs are a pure publishing vehicle, whereas forums are often geared around knowledge management or networking. Of course there are varying degrees of forum control, from completely open, to invite only. 99% of the time there are guidelines, moderators and rules in forums, where a blog may often have none.
  
• Forums:Structured Conversation
  Typically there are social constructs with forums, content may be limited and moderated by a specific subject group (often, blogs=decentralized content, forums are centralized content) Forums often have moderators and referees, whereas blogs do not.
• Forums: Knowledge Management, Collaboration, Discussion, Networking
  Forums are more geared towards queries: asking, harvesting, and managing knowledge. In my experience with forums, many topics may be a stated opinion, or posed question requesting response and answers. Blogs may not always be question or collaborative in nature. Generally speaking, the content purpose of many blog posts is to inform or persuade, it may not be to ask or seek response.
  
• Blogs: Hello World!
  Blogs are a great way to initiate a conversation into a market, espicially if that market does not consider you a trusted source. It's more likely than not, that members of a forum are already part of a circle of knowledge or trust. Blogs may be the first footstep to entering that trusted network.
• Blogs are Persuasive and stand out in a the noise
  Blog publishing is limited to a small group that may have a specific goal or intent for it's intended audience. The author can more easily guide the blog conversation towards a common strategy and goal. Forums, although usually topic based may involve many opinions and thoughts versus a single opinion.
• Blogs: Pings and Trackbacks
  Most blogs automatically ping google/yahoo and other aggregators to notify sites of updates and editions, some forums may not have this feature, (however it's rapidly coming around). The key difference is that blogs currently seek to be aggregated (found), and forums may or may not be seeking to be aggregated
• Blogs: My Design, My control
  Bloggers can control their experience, templates, look and feel, topics, and moderation to provide a more personalized experience vs forums design is for the managing member(s). Blog authors can control the subject, categories, and content of the blog, this holistic control is not possible in a forum.
  

Are Blogs a better way to create a community than Forums?

• Each has unique features to build community, (one not better than the other) consider using both in tandem, ultimately it depends on your business and user needs.
• In general, blogs are great at connecting and bridging to a NEW community.
• In general, forums are great at harnessing and growing an EXISTING community.
• Blogs have strength to reach out build or associate with a community due to it's ping and trackback features, and publication/persuasive style of writing.
• Forums have strength in harnessing an existing a community.
• Blogs vs Forums may be more effective in different stages of a customer cycle.

Key Takeaways

• Each tool has a specific strength, with varying benefits depending on your situation.
  
• Consider using blogs to capture community and engage community: Evangelism and the "Official Stance" of any particular subject. Consider using Blogs as a guide, a recoginzed message, or even an "official" point of view.
  
• Use forums to build and grow communities: Knowledge Management and Networking.
  
• Unless you have a specific reason, why use one? there are many tools out there that can be used in combination, a forum and a blog together can be symbiotic.
  Keep in mind there are many other web tools to build community, such as wikis, tagging, and other tools, read my introduction to these "new" tools.
  
• None of this will matter anyways, as in the future, information will be raked right off blogs and forums and consumed in user feedreaders and other aggregators. These two entities will be so closely tied there will be a little or no visual difference. read my thoughts on: The future of the web will be 'Amorphous' and 'Ubiquitous'
  

Related Information

• "New" Web Tactics to use in your Web Strategy (my thoughts)
  
• Forums vs. Blogs: A Feature Show-Down Molly Holzschlag (an A-lister blogger)
• What are the Differences Between Message Boards and Weblogs (Lee Lefever)
• Weblog as Online Community Management Tool (Lee Lefever)

I've just watched the Web Cast from Sun and Google, announcing their alliance, product integration, and war on Microsoft.

What they plan to do..
OpenOffice.org is a multiplatform and multilingual office suite and an open-source project. Compatible with all other major office suites, the product is free to download, use, and distribute. Google Toolbar: Java Based, browser client tie-in. Google, although they will not give specifics, will be purchasing more Sun products.

Go Scott, it's all about Rich Client Browsers and Web Services, what a Great alliance!

Let's ditch the clunky operation systems with fat client applications.

The real question to be answered will be: "How will enterprise customers adopt or reject free open technolgoy busidesktop applications?

I'll expect that this open source software to have ads in it, you can hear Scott allude to it.

"Javalamp"
A VERY, very geeky analogy was the "javalamp" which was a blue and green lavalamp. *groan* (ok, I admit, I want one)

Different Opinions:

• Forbes thinks this is all Hype: Sun, Google Deal Much Ado About Nothing
  
• Info World has another opinion: Sun Google deal worth a second look
• Jonathan Schwartz Blog: The Value in Volume
• CNET Commentary: Google, Sun plan Partnership
  

I'm very curious (ok I admit it, straight jealous) what my coworkers learned at web 2.0, I should have gone, but I have so much stuff to do, and I'm going out of town, that I needed to focus at the office. No worries, I'm sure they will give me some cool swag anyways.

Check out what O'Reilly says about web 2.0

Check it out: Google Local

Try typing in your location, then a business type, 'coffee, books' gas etc.

Google Inc. on Thursday launched out of beta its local search service, which merges search for locations in cities and towns with the company's mapping service.

Besides giving information on locations, such as pizza parlors and hotels, Google Local also provides street maps and a satellite view of the surrounding area. The service can also overlay the street map on the satellite view. Driving directions to locations are also available.

In launching the service, the Mountain View, Calif., company said it was providing consumers with one location on the Web for mapping and local information.

Local search holds strong ad revenue potential for search engines, since many web surfers look for products and services near their home or in cities they're visiting. In general, however, local search draws the most complaints from consumers, who often find that the results don't match their needs, experts say.
-Information Week

Some Questions raised:

I wonder how Yahoo and MS will answer?

I wonder how business will answer this?

Will Retailers and companies begin an SEO and SCO strategy?

How about manufacturers? Will they show which of their products are cheapest?

Can a user plot a route to all there preffered items in lowest cost?

How does this affect mobile internet access?

Can users access this information while moving around?

Can a prefered item for sale be notified to users when they approach?

This list is only a select few of my business and web library, I’ve got a lot of books that are worthless regurgitations of one of the orignials below.

I acknowledge the following books and periodicals as having influenced my way of thinking and or practice in my job as a web professional:

Web Ideology and Practice

• The Control Revolution How the Internet is Putting Individuals in Charge and Changing the World We Know
• The Cluetrain Manifesto: The End of Business as Usual
• Web Project Management: Delivering Successful Commercial Web Sites
• Web ReDesign : Workflow that Works
  
  

Web User Experience/Information Architecture

• Elements of User Experience: User-Centered Design for the Web
• Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
• Observing the User Experience: A Practitioner's Guide to User Research
• Beyond Borders: Web Globalization Strategies
  
  

Web Usability and Web Design

• Don't Make me Think: A Common Sense Approach to Web Usability
• The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How to Restore the Sanity
• Designing Web Usability : The Practice of Simplicity
• Homepage Usability: 50 Websites Deconstructed
• The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience
• The Design of Everyday Things
  

Marketing and Marketing Effectiveness/ROMI

• The Channel Advantage
• SPIN selling
• Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
• Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
• Return on Marketing Investment
• The Art of War
  
  

Periodicals

• Forbes Magazine (regular subscription)
  
• Business 2.0 (regular subscription)
• Wired (recently re-subscribed)
  
• Harvard Business Review (read on occasion, often when related to web)
  
  

Other Media
Without a doubt, most of my intake of information comes from the world wide web, I've provided some links in the right column of my blog. Be sure to check that out. Of course, I love talking web with a wide range of proffesionals! If you've got a book you reccomend, please leave me a comment, I'll be sure to check it out.


Note: I own and have read each of the above and sincerely have been influenced by these books and media. I'm an Amazon affiliate, so if you click on these links and buy these books, I'll receive a nominal gift certificate so I can purchase more books from Amazon, read more, and provide you with additional reviews.