Agreement to Provide Customers Diverse Array of Content from COMEDY
CENTRAL, MTV, Nickelodeon, VH1, CMT and More
NEW YORK and LITTLE ROCK, Ark., Aug. 9 /PRNewswire/ -- MTV Networks
(MTVN), a unit of Viacom (NYSE: VIA and VIA.B), and Alltel Wireless,
America's largest network, announced that Alltel Wireless is offering
customers a comprehensive suite of programming from MTVN, including
on-demand mobile video, WAP sites, games and personalization features.
MTVN, the world's leading provider of video on the handset, will begin
offering video from COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT, The N,
Spike TV, MTV Tr3s, GameTrailers.com and IFILM. In addition, Alltel
Wireless will offer mobile web sites from COMEDY CENTRAL, MTV and VH1.
Games and personalization features from hit franchises such as COMEDY
CENTRAL's Emmy and Peabody-Award winning "South Park," MTV's "The Hills,"
and Nickelodeon's "SpongeBob SquarePants" will also be accessible on
capable Alltel phones.
"No other entertainment company offers such a complete portfolio of
video, programming, games, mobile websites and other features targeting
nearly every conceivable demographic as MTV Networks," said Greg Clayman,
Executive Vice President, Digital Distribution & Business Development, MTV
Networks. "With Alltel, MTV Networks is gaining an excellent wireless
carrier and access to a customer base that mirrors the diverse audiences of
our brands."
"MTV Networks is home to some of the world's most recognized brands,
and we are proud to bring its unique and entertaining content to our
customers' phones," said Wade McGill, senior vice president of wireless
product management for Alltel. "As the wireless phone continues to evolve
into a mobile entertainment device, Alltel is committed to providing the
latest and most compelling content available."
The agreement significantly expands the comprehensive line-up of news,
sports and entertainment programming and content available through Alltel's
Axcess wireless data services. Alltel Wireless customers will now be able
to enjoy all their favorite MTVN shows, get the latest news and scoop on
the hottest cast members and most buzzworthy artists, and access a wide
range of exclusive made-for-mobile content directly on the phone. Select
MTVN programming and content will be accessible via Celltop, Alltel's
exclusive, patent-pending technology that provides customers an easier way
to access, manage, and organize a wide range of information already
available on their phones.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 138 channels worldwide, owns and operates the
following television programming services -- MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE
FROM MTV NETWORKS, a package of 13 digital services, all of these networks
trademarks of MTV Networks. MTV Networks connects with its audiences
through its robust consumer products businesses and its more than 200
interactive properties worldwide, including online, broadband, wireless and
interactive television services and also has licensing agreements, joint
ventures, and syndication deals whereby all of its programming services can
be seen worldwide.
About Alltel
Alltel is owner and operator of the nation's largest wireless network
and has 12 million wireless customers. For more information about Alltel,
please visit http://www.alltel.com
SOURCE MTV Networks and Alltel Wireless
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