Coach for Life

04/10/07 - 09:23 AM EDT

Evan Leatherwood

Have you ever wished you had somebody on the sidelines to help you through a rough day at work, or motivate you to do more with your free time?

If you've already gone through all your friends and family, then hiring a professional might be the answer -- a personal life coach.

This is someone who brings the insights of athletic coaching to real life, where the challenges are bigger and the stakes are higher than in any game.

"Life coaches help people discover a greater sense of purpose and self mastery," says Virginia Kellogg, director of her coaching firm Leadership That Works.

Kellogg has been a life and professional coach for 11 years and works with clients from all over the world. She also teaches classes for aspiring life coaches.

People seek coaches for a variety of reasons, Kellogg says. They may want help changing careers, tackling a big project at work or figuring out how to balance the needs of career and family. "Some of my favorite clients are what I like to call 'big idea' clients," she explains, "people who have an ambitious goal, like a plan for a new business or a book they want to write, but need somebody to help them make it a reality."

No problem or profession is too specialized for a life coach.

Kellogg says her clients have come from every walk of life: activists, artists, writers, entrepreneurs, performers, business executives and IT professionals, to name a few.

Success Stories

Just hearing the stories of how life coaching has changed people is inspiring.

Bob Eubanks owns coaching company Bridge to Solutions and is the author of forthcoming book Mind Over Muddle: Changing From Now to New.

Eubanks tells the story of a client who had built a successful career in commercial construction and came to him because she felt her job was intruding too much into her personal life.

She didn't know how to delegate responsibility or set limits with her boss, and this translated into too much time at the office. After a few months of coaching, not only had she acquired those skills, but she had also negotiated better compensation, stock options, more vacation time and less-demanding hours, Eubanks says proudly.

He points out that his client always had the power to do those things -- she just needed help tapping her potential.

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