03/06/08   Cracking into Corporate Accounts

DATE: Thursday, March 6th TIME: 2 pm ET, 1 pm CT, 12 pm MT, 11 am PT

Selling to the corporate market today is tough, tough, tough. Prospects don't answer phones, all calls are routed to voicemail and no one ever calls back. If you're like most sellers, you're pretty frustrated right now, but don't know what you can do different. It's time to learn new approaches!

In this session with Jill Konrath, you'll learn new strategies you can use to:

• Craft a powerful value proposition.
• Create customer-enticing messaging.
• Develop an account entry strategy that builds over time.
• Launch a multi-faceted account entry campaign.
• Shorten your sales cycle.
• Differentiate yourself from competitors.

These strategies go against conventional wisdom, but that's why they work!

Expert: Jill Konrath A leading-edge sales strategist and business advisor ... author of bestselling book, Selling to Big Companies ... an in-demand sales speaker who provide much needed wake-up calls to sales organizations. Jill frequently receives emails such as this: "Thank you for articulating the sales process in such a fantastic way. It's really helped me to enlighten our prospects as to what we can do for them and why they should do it! This has translated into 14 new clients in 6 weeks with projects ranging from $50,000 to well over $1,000,000." Or this: "While selling to big companies will never be easy, Jill helped me get my foot in the door rather than bang my head against it. What's the ultimate value to me? My typical initial contract with large corporations is about $12,000 and over a course of a year they spend about $45,000 with my firm. Since I landed two contracts with Jill's help, it looks like my original investment will be worth about $90,000 in the first year alone."

02:00 PM Eastern

Price: $79.00