SEGA promoted Sonic Colors with a special hedgehog crossing in London, I kid you not, which came complete with a much slower hedgehog sporting bright red boots.
 

 

As hedgehogs decline in the UK , SEGA, who created the hit Sonic the hedgehog, have teamed up with the Trust to highlight the animal’s plight. Four hedgehogs tested the crossing as a lollipop lady stood on hedgehog patrol.
 

Via Tiny Cartridge